Hospitality Revenue Optimization Company Launches Virtual Revolution

Mar 17, 2006, 00:00 ET from Aspire

    PHOENIX, March 17 /PRNewswire/ -- Aspire, the hospitality industry's
 premier revenue optimization company, today introduced
 aRevenue(R)Manager -- the first virtual revenue management system designed
 specifically for independent hotels and resorts.
     "Many independent hotels lack the resources for an effective revenue
 management solution," said Renie Cavallari, president and founder of Aspire.
 "aRevenue(R)Manager is a team of full-time, revenue management analysts who
 fill that void and act as the hotel's virtual team to improve revenues,
 maximize pricing and inventory management, and strategically optimize
     In addition, for those independent, as well as small to mid-size
 properties that carry the burden of hiring, training and, inevitably,
 replacing in-house revenue managers, aRevenue(R)Manager provides consistent,
 virtual revenue management without worrying about overhead, lack of knowledge
 and hassle.
     "On average, clients can expect an improvement of 10 percent of their
 revenues year over year, above and beyond market shifts," said Juston Parker,
 partner and vice president of revenue management solutions for Aspire.  "Even
 a small, full-service property will realize in excess of $100,000 in the first
 year, plus the savings associated with manpower costs."
     According to Parker, revenue management is more than finding the right
 room, at the right price, for the right person at the right time.  Through
 aRevenue(R)Manager, Aspire conducts a strategic, full revenue management
 situational analysis, evaluates price versus value, analyzes industry trends,
 as well as utilizes forecasting to determine the demand for a hotel.
     For the past 10 years, Aspire has administered revenue management programs
 for hotels of all sizes, from independents to large hotel chains all over the
 world such as The Breakers, Bernardus Lodge, Shutters on the Beach, Quorum
 Hotels, Cendant Hotels and Carlson Hotels & Resorts International.  The
 Phoenix-based company is also a consultant to Interactive Corporation's
 Expedia, and Hotwire, as well as hospitality solutions providers,
 TravelCLICK and Synxis, among others.
     "Aspire's creative thinking, expert knowledge, commitment to research and
 development, and unmatched facilitation helped Carlson Hotels create and
 deliver a highly valuable revenue optimization course," said Steve Outwater,
 vice president of education, development and training for Carlson Hotels
     About Aspire
     Aspire is the hospitality and tourism industry's premier provider of
 revenue optimization services.  Aspire's team of strategic marketing, coaching
 and sales specialists increase market share and create new revenue streams for
 the world's elite hotels and resorts.  Committed to inspiring people, Aspire
 helps clients such as Destination Hotels & Resorts, Bacara Resort & Spa and
 Vail/Rock Resorts to capitalize on their unique market opportunities, whether
 by using cutting edge revenue improvement and sales and marketing techniques
 or by maximizing productivity through culture, training and team development.
 Founded in 1995 by renowned industry thought leader, Renie Cavallari, Aspire
 is headquartered in Phoenix, Ariz., with offices in New Jersey, North
 Carolina, Denver, San Francisco, London, Berlin and Buenos Aires.  For more
 information, visit or call 602-392-0700.
     Sam Alpert
     David and Sam PR