PHOENIX, March 17 /PRNewswire/ -- Aspire, the hospitality industry's
premier revenue optimization company, today introduced
aRevenue(R)Manager -- the first virtual revenue management system designed
specifically for independent hotels and resorts.
"Many independent hotels lack the resources for an effective revenue
management solution," said Renie Cavallari, president and founder of Aspire.
"aRevenue(R)Manager is a team of full-time, revenue management analysts who
fill that void and act as the hotel's virtual team to improve revenues,
maximize pricing and inventory management, and strategically optimize
In addition, for those independent, as well as small to mid-size
properties that carry the burden of hiring, training and, inevitably,
replacing in-house revenue managers, aRevenue(R)Manager provides consistent,
virtual revenue management without worrying about overhead, lack of knowledge
"On average, clients can expect an improvement of 10 percent of their
revenues year over year, above and beyond market shifts," said Juston Parker,
partner and vice president of revenue management solutions for Aspire. "Even
a small, full-service property will realize in excess of $100,000 in the first
year, plus the savings associated with manpower costs."
According to Parker, revenue management is more than finding the right
room, at the right price, for the right person at the right time. Through
aRevenue(R)Manager, Aspire conducts a strategic, full revenue management
situational analysis, evaluates price versus value, analyzes industry trends,
as well as utilizes forecasting to determine the demand for a hotel.
For the past 10 years, Aspire has administered revenue management programs
for hotels of all sizes, from independents to large hotel chains all over the
world such as The Breakers, Bernardus Lodge, Shutters on the Beach, Quorum
Hotels, Cendant Hotels and Carlson Hotels & Resorts International. The
Phoenix-based company is also a consultant to Interactive Corporation's
Expedia, Hotels.com and Hotwire, as well as hospitality solutions providers,
TravelCLICK and Synxis, among others.
"Aspire's creative thinking, expert knowledge, commitment to research and
development, and unmatched facilitation helped Carlson Hotels create and
deliver a highly valuable revenue optimization course," said Steve Outwater,
vice president of education, development and training for Carlson Hotels
Aspire is the hospitality and tourism industry's premier provider of
revenue optimization services. Aspire's team of strategic marketing, coaching
and sales specialists increase market share and create new revenue streams for
the world's elite hotels and resorts. Committed to inspiring people, Aspire
helps clients such as Destination Hotels & Resorts, Bacara Resort & Spa and
Vail/Rock Resorts to capitalize on their unique market opportunities, whether
by using cutting edge revenue improvement and sales and marketing techniques
or by maximizing productivity through culture, training and team development.
Founded in 1995 by renowned industry thought leader, Renie Cavallari, Aspire
is headquartered in Phoenix, Ariz., with offices in New Jersey, North
Carolina, Denver, San Francisco, London, Berlin and Buenos Aires. For more
information, visit www.aspiremarketing.com or call 602-392-0700.
David and Sam PR