Hostess Takes the Cake to Hollywood's Most Anticipated Award Show of the Year

New Hostess 100 Calorie Packs to be Presented to Top Oscar Nominees as Part of the 'Everybody Wins at the Oscars' Gift Bag

Feb 22, 2007, 00:00 ET from Interstate Bakeries Corporation

    KANSAS CITY, Mo., Feb. 22 /PRNewswire/ -- Hostess is taking the cake to Hollywood's most anticipated award show of the year, rolling out the red carpet with new Hostess 100 Calorie Packs. The portion-controlled, snack sized packages each containing three scrumptious mini cup cakes will be presented to non-winning Oscar nominees in the top five major categories as part of the Fifth Annual "Everybody Wins at the Oscars" nominee gift bag.     "Hostess 100 Calorie Packs are one of our most exciting product launches in years. We felt this was an excellent opportunity to put this blockbuster snack cake in the spotlight with A-list nominees and the great performances of the past year," said David Leavitt, VP of Snack Marketing for Interstate Bakeries Corporation, bakers of Hostess products. "We know that many celebrities, just like many of us, are calorie conscious and crave smart snacking items that taste great and are truly satisfying."     With a moist, authentic and freshly-baked taste, Hostess 100 Calorie Packs provide a truly satisfying sweet snack experience - without any sacrifice. Available nationwide, Hostess 100 Calorie Packs come in three indulgent varieties: chocolate cake with chocolate icing and creamy filling; golden cake with chocolate icing and creamy filling; and carrot cake with cream cheese icing and creamy filling     In addition to inclusion in the "Everybody Wins at the Oscars" gift bag an advertising campaign is being mounted in connection with the national roll out of Hostess 100 Calorie Packs, touting the great taste and satisfying snack experience of Hostess 100 Calorie Packs with the tagline - "3 Cakes, 100 Calories, Real Satisfaction". The campaign, designed by Bernstein-Rein, includes national print advertising in top women's magazines.     For more information on Hostess 100 Calorie Packs visit     The "Everybody Wins at the Oscars" nominee bag by Distinctive Assets has no affiliation with A.M.P.A.S or the Oscars.     Interstate Bakeries Corporation, the maker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit  

SOURCE Interstate Bakeries Corporation