A F INTERSTATE BAKERIES BANANA TWINKIES INTERSTATE BAKERIES BANANA TWINKIES
For the first time since World War II, Hostess(R) Twinkies featuring Banana Creme filling - the original filling flavor of the iconic snack cake - will be a regular ...
KANSAS CITY, Mo., June 13 /PRNewswire/ -- For the first time since
World War II, Hostess(R) Twinkies featuring Banana Creme filling -- the
original filling flavor of the iconic snack cake -- will be a regular
fixture in retail stores nationwide. The banana flavor, which was replaced
with vanilla creme following a banana shortage in the 1940s, had only been
available during special limited time offers. Overwhelming consumer demand
during a recent promotion, however, prompted Twinkies' bakers to bring it
back for good.
(Photo: http://www.newscom.com/cgi-bin/prnh/20070610/NYSU001A )
"Twinkies have been a favorite snack and icon of Americana for
generations," said Kevin Kaul, Marketing Director for Hostess. "As the
flavor that started it all, we're excited to add Banana Creme-Filled
Twinkies to our core line of iconic treats."
Vanilla creme filled Twinkies will continue to be offered along with
banana creme filled Twinkies.
-- Twinkies were first introduced by James A. Dewar in 1930 while working
as a Hostess bakery manager in Chicago.
-- A city famous for its BBQ also has a sweet tooth. Residents of Memphis
eat more Twinkies per capita than any other U.S. city. Rounding out
the top five Twinkie loving cities are Little Rock, Salt Lake City, St.
Louis and Oklahoma City.
-- Over half a billion Twinkies are sold each year.
-- A St. Louis billboard advertising "Twinkle Toe" shoes inspired the name
for the two-for-a-nickel treat and an American icon was born.
-- It's an urban legend that Twinkies last forever. The shelf life of a
Twinkie is really only about 25 days.
-- President Clinton chose the Twinkie as an "object of enduring American
symbolism" for the National Millennium Time Capsule in 2000.
For more information visit www.hostesscakes.com.
Interstate Bakeries Corporation, the maker of Hostess products, is one
of the nation's largest wholesale bakers and distributors of fresh baked
bread and sweet goods under various brand names including Wonder(R),
Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and
Drake's(R). For more information visit www.hostesscakes.com.
SOURCE Interstate Bakeries Corporation