Hostess(R) Goes Bananas!

Back By Popular Demand, Banana Creme-Filled Hostess(R) Twinkies(R) Hit

Store Shelves

Original Twinkies Flavor Introduced 77 Years Ago In Chicago

Jun 13, 2007, 01:00 ET from Interstate Bakeries Corporation

    KANSAS CITY, Mo., June 13 /PRNewswire/ -- For the first time since
 World War II, Hostess(R) Twinkies featuring Banana Creme filling -- the
 original filling flavor of the iconic snack cake -- will be a regular
 fixture in retail stores nationwide. The banana flavor, which was replaced
 with vanilla creme following a banana shortage in the 1940s, had only been
 available during special limited time offers. Overwhelming consumer demand
 during a recent promotion, however, prompted Twinkies' bakers to bring it
 back for good.
     (Photo: )
     "Twinkies have been a favorite snack and icon of Americana for
 generations," said Kevin Kaul, Marketing Director for Hostess. "As the
 flavor that started it all, we're excited to add Banana Creme-Filled
 Twinkies to our core line of iconic treats."
     Vanilla creme filled Twinkies will continue to be offered along with
 banana creme filled Twinkies.
     Twinkies Facts
     -- Twinkies were first introduced by James A. Dewar in 1930 while working
        as a Hostess bakery manager in Chicago.
     -- A city famous for its BBQ also has a sweet tooth.  Residents of Memphis
        eat more Twinkies per capita than any other U.S. city.  Rounding out
        the top five Twinkie loving cities are Little Rock, Salt Lake City, St.
        Louis and Oklahoma City.
     -- Over half a billion Twinkies are sold each year.
     -- A St. Louis billboard advertising "Twinkle Toe" shoes inspired the name
        for the two-for-a-nickel treat and an American icon was born.
     -- It's an urban legend that Twinkies last forever.  The shelf life of a
        Twinkie is really only about 25 days.
     -- President Clinton chose the Twinkie as an "object of enduring American
        symbolism" for the National Millennium Time Capsule in 2000.
     For more information visit
     Interstate Bakeries Corporation, the maker of Hostess products, is one
 of the nation's largest wholesale bakers and distributors of fresh baked
 bread and sweet goods under various brand names including Wonder(R),
 Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and
 Drake's(R). For more information visit

SOURCE Interstate Bakeries Corporation