Hostess(R) Goes Bananas for DVD Release of King Kong; Limited-Edition Banana Creme-Filled Twinkies(R) Roar Onto Shelves

Banana Creme-Filled Twinkies are Nostalgic Take on a Classic Treat

Mar 23, 2006, 00:00 ET from Interstate Bakeries Corporation

    KANSAS CITY, Mo., March 23 /PRNewswire/ -- Hostess Twinkies will once
 again be filled with smooth banana-Creme, the original flavor of the iconic
 snack cake created 76 years ago this April -- but only for a limited time.
     (Photo: )
     In connection with the DVD release on March 28 of the blockbuster film
 King Kong, Hostess is introducing limited-edition Banana Creme-Filled Twinkies,
 which will be available in over 30,000 retail locations nationwide beginning
 March 23, 2006.
     This banana-themed promotion is a nostalgic nod to the classic treat,
 which was made with banana Creme filling until a World War II banana shortage
 prompted Twinkie bakers to switch to vanilla Creme.
     "The DVD release of King Kong provided the perfect venue for the re-
 introduction of Banana Creme-Filled Twinkies as a nostalgic nod to one of
 America's most popular snacks," said Kevin Kaul marketing director at Hostess.
 "We are pleased to partner with Universal Studios Home Entertainment as part
 of this thrilling action and adventure film."
     Directed by Peter Jackson and starring Naomi Watts, Jack Black and Andrien
 Brody, King Kong is the epic action-adventure about a film crew's discovery
 of mysterious Skull Island, where they encounter the legendary Kong, a giant
 creature of incredible physical power, leading to unforeseen and indelible
 events for all.
     The King Kong partnership comes on the heels of the highly successful
 promotion of purple Creme-filled Hostess(R) "Chocolicious Wonka Cakes" in
 connection with Charlie and the Chocolate Factory and green Creme-filled
 Hostess(R) Twinkies(R) in connection with the DVD release of Shrek 2.
     Limited-edition Banana Creme-Filled Twinkies, as well as Hostess' Banana
 Walnut Mini Muffins will feature special King Kong themed packaging.  The King
 Kong promotion is also supported by national print and Online advertising,
 free standing inserts, in-store displays and the "Go Bananas" online
 sweepstakes, where consumers can win Kong-sized prizes including a trip to
 Universal Studios and prize packs including a variety of King Kong and Hostess
 merchandise.  For more information on the sweepstakes visit
     Interstate Bakeries Corporation, the maker of Hostess products, is one of
 the nation's largest wholesale bakers and distributors of fresh baked bread
 and sweet goods under various brand names including Wonder(R), Hostess(R),
 Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R).
 For more information visit
     Universal Studios Home Entertainment is a unit of Universal Pictures, a
 division of Universal Studios ( Universal Studios is
 a part of NBC Universal, one of the world's leading media and entertainment
 companies in the development, production, and marketing of entertainment, news,
 and information to a global audience. Formed in May 2004 through the combining
 of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a
 valuable portfolio of news and Entertainment networks, a premier motion
 picture company, significant television production operations, a leading
 television stations group, and world-renowned theme parks. NBC Universal is
 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

SOURCE Interstate Bakeries Corporation