"My grandfather, Manny Gutterman, created our company with the vision of fulfilling the American dream through the sale of his own branded products," said Alison Gutterman, CEO and President of Jelmar. "From that vision, Tarn-X was born 50 years ago in 1967. Since then, the brand has come a long way in new initiatives, including the launch of the CLR product line, while still maintaining three generations' worth of authentic practices and goals."
The packaging was developed after months of research including quantitative testing and focus groups to determine feedback from brand loyalists and newcomers alike. The Tarn-X bottle features a new blue label that signifies the strength and loyalty the brand has sustained over generations, while its modern look better represents the ongoing evolution of the brand. Most importantly, the new label will bring to the forefront the Women-Owned and Made in the USA logos to reflect the company's values and practices. Last year, Jelmar also rebranded its entire CLR brand product line. The rebranded Tarn-X and CLR products are currently on shelves at most retailers across the country.
About Jelmar, LLC:
JELMAR is a leading manufacturer of a broad range of household cleaning products, including CLR® and Tarn-X® brands of cleaners. Flagship CLR products include CLR® Calcium, Lime & Rust Remover, CLR Bath & Kitchen® Cleaner, CLR® Mold & Mildew Stain Remover, CLR Stain Magnet® and CLR Septic System Treatment®. With its unique formulas, the CLR brand gets the cleaning job done in virtually every area of the home. For more information, visit http://www.jelmar.com. You can also follow us on social media at @CLRCleaners on Twitter and www.facebook.com/CLRCleaners on Facebook.
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