Houston Chronicle expands coverage of health and medicine with HealthZone
Monthly publication covers developments in Houston's medical community for health care professionals and consumers
HOUSTON, Oct. 25, 2012 /PRNewswire/ -- Houston is home to the Texas Medical Center and some of the world's leading medical research and treatment developments. To better highlight the groundbreaking work of that community to both consumers and health care professionals, the Houston Chronicle Media Group is launching HealthZone. The monthly broadsheet publication debuts Sunday in the newspaper and on chron.com/healthzone.
HealthZone takes the stories of cutting-edge science, research and technology achieved by the city's medical professionals and explains how these breakthroughs will impact the lives of Houstonians. The debut issue features articles on heart disease among the young and fit, the role of yoga and meditation in cancer treatments, how three sisters are fighting breast cancer together and the dangers of wearing of flip flops – all sourced from Houston health care providers.
HealthZone complements the medical coverage the paper already provides from science writer Eric Berger, medical writer Todd Ackerman, features reporter Claudia Feldman and others from the media group's award-winning journalist team. "Now in addition to coverage in our main, metro, business and features sections, HealthZone offers one more way for the Chronicle to spotlight the tremendous advancements achieved by these 92,500 professionals who serve more than 7 million patient visits each year," Chronicle president John T. O'Loughlin said.
Inaugural advertising partners include Memorial Hermann, St. Luke's Episcopal Health System and Texas Children's Hospital. "The Houston medical community is among the largest and most respected in the world, with six of Houston's 20 biggest employers coming from that field," said Stephen B. Weis, the Chronicle's executive vice president of digital revenue development. "HealthZone wouldn't be possible without the contributions of our advertisers."
Nicki Britton | Houston Chronicle | 713-362-7486 / 713-504-1207 | email@example.com
About Houston Chronicle
The Houston Chronicle, the largest newspaper in Texas and the nation's sixth-largest newspaper, has evolved into a multi-media company publishing online and commercial print products, in English and Spanish, reaching specific audiences with unique delivery programs. In addition to the Houston Chronicle's 943,000 daily readers and 1.6 million readers on Sunday, Chron.com, the Chronicle's online site, averages nearly 89 million page views and 8.3 million unique visitors each month. The Houston Chronicle is owned by the Hearst Corporation.
SOURCE Houston Chronicle
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