Howard Stern Makes History! Launches His Show Exclusively On SIRIUS Satellite Radio



Monday, January 9, 2006



Stern also reveals programming lineup for his 2 SIRIUS channels



    NEW YORK, Jan. 9 /PRNewswire-FirstCall/ -- The long-awaited debut of
 revolutionary radio personality Howard Stern broadcasting exclusively on
 SIRIUS Satellite Radio (Nasdaq:   SIRI) took place today.  Stern also announced
 some of the groundbreaking programming he's created for his two SIRIUS
 channels -- Howard 100 and Howard 101 -- during his debut show.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/19991118/NYTH125 )
     Stern, who was joined by longtime on-air cohorts Robin Quivers, Fred
 Norris, Artie Lange and producer Gary Dell'Abate, opened his mic for the first
 time live on SIRIUS at 6 am ET and PT this morning.  The moment was one of the
 most highly anticipated in the media world since Stern announced 14 months ago
 that he would be leaving terrestrial radio to broadcast exclusively on SIRIUS.
     Starting today, The Howard Stern Show will be broadcast Monday through
 Friday on SIRIUS channels 100 and 101.  The show will be live beginning at
 6 am ET on channel 100, and on channel 101 beginning at 6 am PT.  The Howard
 Stern Show runs approximately four hours.  Although both channels 100 and 101
 carry The Howard Stern Show and Howard 100 News, programs on channel 100 will
 be more Howard-centric, while the programs on channel 101 will be more
 entertainment-oriented.
     Scott Greenstein, SIRIUS President of Entertainment and Sports, said,
 "There is no other personality like Howard Stern in the world of
 entertainment, and he is finally on SIRIUS Satellite Radio where he will be
 given the freedom and support to create and perform.  Today we are seeing just
 the beginning of this remarkable pioneering force."
     Stern also welcomed controversial, Florida-based radio personality Bubba
 the Love Sponge(R) as the weekday afternoon host on Howard 101.  Bubba can be
 heard from 4 to 8 pm ET (1 to 5 pm PT) on Howard 101.
     During the live debut broadcast of The Howard Stern Show on SIRIUS, Stern
 also revealed some of the new special programming he's created for his two
 SIRIUS channels.  In addition to Bubba the Love Sponge(R), highlights of the
 two Stern channels include:
 
     Howard 100 News - Full team coverage of the good, the bad and the ugly on
 the King of All Media.
     Tissue Time with Heidi - Bedtime stories Howard fans won't want to miss.
     Meet The Sterns - Ben and Ray Stern discuss Howard's childhood and take
 phone calls.
     Super Fan Roundtable - Revolving panel of super fans discuss Howard and
 take phone calls.
     Crack Whore View - These gals have a point of "view" you won't see on
 television.
     Meet The Shrink - Howard's hand-picked psychologist and life coach
 discusses issues.
     Red Peters Countdown - Uncensored songs, oddities, taboo subjects and the
 forbidden spoken word.
 
     Updated programming information and schedules for Howard 100 and Howard
 101 will be available at http://www.sirius.com.
 
     About SIRIUS
     SIRIUS delivers more than 125 channels of the best commercial-free music,
 compelling talk shows, news and information, and the most extensive sports
 programming to listeners across the country in digital quality sound. SIRIUS
 offers 68 channels of 100% commercial-free music, and features over 55
 channels of sports, news, talk, entertainment, traffic and weather for a
 monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-
 play games of the NFL, NHL and NBA and is the Official Satellite Radio Partner
 of the NFL, NBA and NHL.
     SIRIUS products for the car, truck, home, RV and boat are distributed by
 Alpine, Audiovox, Brix Group, Clarion, Delphi, Directed Electronics, Eclipse,
 Jensen, JVC, Kenwood, Magnadyne, Monster Cable, Pioneer, Russound, Tivoli and
 XACT Communications. Available in more than 25,000 retail locations, SIRIUS
 radios can be purchased at major retailers including Best Buy, Circuit City,
 Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at
 shop.sirius.com.
     SIRIUS is also available at heavy truck dealers, truck stops and travel
 centers nationwide.
     SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler,
 Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury,
 Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and
 Volvo. Hertz currently offers SIRIUS at major locations around the country.
     Click on http://www.sirius.com to listen to SIRIUS live, or to find a
 SIRIUS retailer or car dealer in your area.
 
     Any statements that express, or involve discussions as to, expectations,
 beliefs, plans, objectives, assumptions, future events or performance with
 respect to SIRIUS Satellite Radio Inc. are not historical facts and may be
 forward-looking and, accordingly, such statements involve estimates,
 assumptions and uncertainties which could cause actual results to differ
 materially from those expressed in any forward-looking statements.
 Accordingly, any such statements are qualified in their entirety by reference
 to the factors discussed in our Annual Report on Form 10-K for the year ended
 December 31, 2004 filed with the Securities and Exchange Commission. Among the
 key factors that have a direct bearing on our operational results are: our
 dependence upon third parties, including manufacturers of SIRIUS radios,
 retailers, automakers and programming partners, our competitive position and
 any events which affect the useful life of our satellites.
 
     P-SIRI
 
     Media Contacts:
     Patrick Reilly
     SIRIUS
     212.901.6646
     preilly@siriusradio.com
 
     Elise Brown
     SIRIUS
     212.584.5290
     ebrown@siriusradio.com
 
     Hillary Schupf
     SIRIUS
     212.901.6739
     hschupf@siriusradio.com
 
 

SOURCE SIRIUS Satellite Radio

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