Howard Stern Makes History!

Launches His Show Exclusively On SIRIUS Satellite Radio

Monday, January 9, 2006

Stern also reveals programming lineup for his 2 SIRIUS channels

Jan 09, 2006, 00:00 ET from SIRIUS Satellite Radio

    NEW YORK, Jan. 9 /PRNewswire-FirstCall/ -- The long-awaited debut of
 revolutionary radio personality Howard Stern broadcasting exclusively on
 SIRIUS Satellite Radio (Nasdaq:   SIRI) took place today.  Stern also announced
 some of the groundbreaking programming he's created for his two SIRIUS
 channels -- Howard 100 and Howard 101 -- during his debut show.
     (Logo: )
     Stern, who was joined by longtime on-air cohorts Robin Quivers, Fred
 Norris, Artie Lange and producer Gary Dell'Abate, opened his mic for the first
 time live on SIRIUS at 6 am ET and PT this morning.  The moment was one of the
 most highly anticipated in the media world since Stern announced 14 months ago
 that he would be leaving terrestrial radio to broadcast exclusively on SIRIUS.
     Starting today, The Howard Stern Show will be broadcast Monday through
 Friday on SIRIUS channels 100 and 101.  The show will be live beginning at
 6 am ET on channel 100, and on channel 101 beginning at 6 am PT.  The Howard
 Stern Show runs approximately four hours.  Although both channels 100 and 101
 carry The Howard Stern Show and Howard 100 News, programs on channel 100 will
 be more Howard-centric, while the programs on channel 101 will be more
     Scott Greenstein, SIRIUS President of Entertainment and Sports, said,
 "There is no other personality like Howard Stern in the world of
 entertainment, and he is finally on SIRIUS Satellite Radio where he will be
 given the freedom and support to create and perform.  Today we are seeing just
 the beginning of this remarkable pioneering force."
     Stern also welcomed controversial, Florida-based radio personality Bubba
 the Love Sponge(R) as the weekday afternoon host on Howard 101.  Bubba can be
 heard from 4 to 8 pm ET (1 to 5 pm PT) on Howard 101.
     During the live debut broadcast of The Howard Stern Show on SIRIUS, Stern
 also revealed some of the new special programming he's created for his two
 SIRIUS channels.  In addition to Bubba the Love Sponge(R), highlights of the
 two Stern channels include:
     Howard 100 News - Full team coverage of the good, the bad and the ugly on
 the King of All Media.
     Tissue Time with Heidi - Bedtime stories Howard fans won't want to miss.
     Meet The Sterns - Ben and Ray Stern discuss Howard's childhood and take
 phone calls.
     Super Fan Roundtable - Revolving panel of super fans discuss Howard and
 take phone calls.
     Crack Whore View - These gals have a point of "view" you won't see on
     Meet The Shrink - Howard's hand-picked psychologist and life coach
 discusses issues.
     Red Peters Countdown - Uncensored songs, oddities, taboo subjects and the
 forbidden spoken word.
     Updated programming information and schedules for Howard 100 and Howard
 101 will be available at
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