Howard Stern, Most Popular Talk Radio Personality with Web Users for 7th Consecutive Year

Lycos Presents its 7th Annual List of Most Popular Talk Radio Hosts, Based

on Web Search Activity

Tom Joyner, Opie & Anthony See Biggest Jumps in Search Popularity; Adam

Carolla and Tavis Smiley Suffer Biggest Drops

Consumer Advocate Clark Howard Debuts on List; Veteran Talkers See

Resurgence in 2007

    WALTHAM, Mass., Oct. 18 /PRNewswire/ -- Lycos, Inc. (www.lycos.com), a
 leading provider of social publishing, media and search technologies, today
 announced its seventh annual list of the most popular talk radio
 personalities with web users, based on Internet searches. For a complete
 list and commentary of The Lycos Top Talk Radio Hosts of 2007, go to
 http://50.lycos.com . Users can also voice their opinions on this year's
 list, and weigh in on weekly Internet trends and pop culture on The Lycos
 50 Blog located at http://lycos50.tripod.com/blog/.
     For the seventh straight year, Howard Stern continues his reign as the
 most-searched talk radio personality with web users, generating more
 searches than Tom Joyner and Opie & Anthony combined. Stern's online
 popularity remains strong, with search activity increasing 44% since making
 the move from terrestrial radio to Sirius Satellite in Jan. 2006. Tom
 Joyner takes the number two spot on this year's list, more than doubling in
 search popularity over the past year. But shock jocks Opie & Anthony,
 coming in at number three, are the biggest movers and shakers with web
 users in 2007, generating four times more search interest than this time
 last year.
     Last year's biggest gainer, Adam Carolla of Infinity's Adam Carolla
 Show, sees the most significant drop on this year's list. Carolla, who
 reached number two in 2006 just behind Stern, falls off the list completely
 in 2007. Also falling off this year's list is Tavis Smiley, plummeting in
 search popularity over the past year.
     Two hosts generating a great deal of media attention offline, but
 failing to register big numbers on the search radar are Bill O'Reilly and
 Don Imus. This marks the second consecutive year that O'Reilly has not
 appeared on the Lycos list of Top Talk Radio Hosts. And while he still
 makes this year's list, the controversy and subsequent firing of Don Imus
 failed to boost significant online interest for Imus in 2007, with his
 search numbers cut in half.
     Joining O'Reilly and Smiley, other notables falling off the radar with
 web users in 2007 include Tom Leykis, Jim Cramer, Al Franken and Don &
 Mike. Replacing them and returning from last year are newcomers who made
 their debuts in 2006, including Wendy Williams, Emma B, Chris Evans and
 Sara Cox, who each continue to remain strong online.
     The one new voice making a first-ever appearance on the Lycos list of
 Top Talk Radio Hosts is Clark Howard, host of the nationally-syndicated
 consumer advocate program, The Clark Howard Show. Howard, also an author
 and a syndicated television consumer reporter, makes his debut on this
 year's list at number 16.
     Interestingly, veteran talk radio personalities appear to be resonating
 with younger web audiences, as they return to this year's list. Dr. Laura,
 who dropped off the list last year, jumps back on in 2007, doubling in
 search popularity. Also seeing resurgence in online popularity and
 returning to this year's list are Larry King, Mancow, Kim Komando and
 legendary talk radio personality, Paul Harvey, host of one of the
 longest-running syndicated radio programs in the US.
     The Top 20 Most-Searched Talk Radio Personalities of 2007 (numbers in
 parentheses reflect last year's rank):
     1)  Howard Stern (1)            11) Sean Hannity (15)
     2)  Tom Joyner (6)              12) Bob & Tom (19)
     3)  Opie & Anthony (12)         13) Don Imus(4)
     4)  Rush Limbaugh (5)           14) Mancow (-)
     5)  Lionel (7)                  15) Clark Howard (-)
     6)  Chris Evans (17)            16) Dr. Laura (-)
     7)  Emma B (14)                 17) Sara Cox (20)
     8)  Wendy Williams (8)          18) Art Bell (10)
     9)  Michael Savage (16)         19) Kim Komando (-)
     10) Larry King (-)              20) Paul Harvey(-)
     About Lycos, Inc.
     Lycos, Inc. (www.lycos.com) is a wholly owned subsidiary of Daum
 Communications Corp., a leading Internet portal and e-commerce destination
 in Korea with a growing presence throughout the Asian markets. Lycos, Inc.
 operates search and technology websites that foster online communities,
 including the new Lycos Cinema and Lycos MIX video platforms, combining
 community with high-quality broadband video content. Other Lycos products
 and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com,
 Gamesville.com, Lycos Mail, Lycos 50(TM), Lycos Entertainment and Lycos
 Music. Lycos was acquired by Korean Daum Communications Corp. in October
 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum
 Communications Corp. is traded on the KOSDAQ: 035720, www.daum.net.
 
 

SOURCE Lycos, Inc.