Howcast Has the Pulse on Hurricane Sandy
Leading Video How-To Site Noted Traffic Spikes for Storm-Related Videos - With a Few Surprises
NEW YORK, Nov. 12, 2012 /PRNewswire-iReach/ -- Howcast announced today recent video consumption data for howcast.com, which revealed some intriguing viewing patterns for the days leading up to and following Hurricane Sandy.
As might be expected, Howcast saw significant surges in traffic for videos like "How to Survive a Hurricane," "How to Board Up a Window," and "How to Keep Warm If There Is No Heat in Your House."
Less expected were the traffic spikes seen for videos like "How to Power an LED with Lemons" (viewing up by 500%), "How to Make Beef Jerky" (viewing up by 400%; no doubt by homeowners hoping to salvage steaks rapidly thawing in their power-less freezers), and for videos about various kids games, like "How to Play Mancala" and "How to Play Spit" (up by 123% and 39%, respectively).
"This is a great example of why we are always tracking traffic patterns and other data sources so closely," said Jason Liebman, CEO of Howcast. "Even casual observers could easily guess that all of our hurricane and disaster-preparedness videos would be of keen interest during a storm like Sandy, but you have to really dive into the data to uncover less intuitive areas of user interest. That's something that we do on a daily basis - using our various, proprietary data analytics tools - so that we can always be as responsive as possible to our users' interests, whether hurricane-related or otherwise."
Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Howcast uses innovative technologies and rapid production techniques to create very high volumes of low-cost, high-quality, "how-to" videos for multi-platform distribution. From Cake Decorating to Hip Hop Dance Moves to Gardening Tips, Howcast streams tens of millions of videos every month across its distribution network. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube, and Yahoo!.
For more information on Howcast, please contact pr(at)howcast(dot)com.
Media Contact: Jason Liebman Howcast Media, Inc., +1-212-625-2920, firstname.lastname@example.org
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