HP Hood and Boston Red Sox Make Sundays All About Kids With New 'Sundays at Fenway' Program
Red Sox and presenting sponsor of Conigliaro's Corner offer Sunday tickets
to children's hospitals, Red Sox Kid Nation.
CHELSEA, Mass., May 10 /PRNewswire-FirstCall/ -- HP Hood, New England's leading dairy company, is teaming up with the Boston Red Sox to give kids and families throughout the region a big league opportunity with "Sundays at Fenway." As presenting sponsor of the new Conigliaro's Corner seating area in Fenway Park, Hood will donate 20 seats to one of the 13 children's hospitals supported by The Hood Home Team Advantage Program(TM) for each Sunday home game of the 2007 regular season. Hood made the remaining 200 Sunday game seats in Conigliaro's Corner available for purchase exclusively to members of Red Sox Kid Nation. "Hood has a long-standing relationship with the Boston Red Sox, and we are excited to sponsor Conigliaro's Corner, which provides more affordable opportunities for families to enjoy their hometown team together," said Lynne Bohan, spokesperson for Hood. "We're especially glad to make 'Sundays at Fenway' just for kids by offering these seats to children's hospitals and Red Sox Kid Nation members." The Hood Home Team Advantage Program is a charitable partnership with the Red Sox that has raised more than $500,000 for 13 children's hospitals throughout New England since 2001. As with the donations from the Hood Home Team Advantage Program, the hospitals will benefit from the tickets at their discretion, such as by offering the seats to children and families being treated at their facilities, or by auctioning them to raise funds for programs. "Thanks to Hood, we were able to send several of our patients and their families to watch the Red Sox defeat the New York Yankees at Fenway," said Kathy Golden, public relations director for Shriners Hospitals for Children in Boston. "When our staff called each patient's home to offer tickets to the game, there was so much excitement on the other end of the line. We are very thankful for Hood's generous donation. The patients and their families had a wonderful time." With more than 10,000 members, Red Sox Kid Nation presented by Hood is the first-ever Red Sox fan club designed for children 14 and younger. Memberships for 2007 can be obtained by filling out an application online at redsox.com/kidnation, by calling (888) REDSOX6, or by visiting Kid Nation headquarters on Fenway Park's Big Concourse. As New England's leading dairy manufacturer of nutritious beverages and food products, Hood is committed to helping families and communities throughout the region. Hood first partnered with the Boston Red Sox in 2001 to form The Hood Home Team Advantage Program. In 2004, Hood and the Red Sox introduced Red Sox Kid Nation, which benefits The Home Team Advantage Program. And in 2006, Hood launched Sox Tops for Kids, a program that allows schools throughout New England to earn money by collecting the caps from Hood Milk in the LightBlock Bottle(R). About Hood Hood was founded in 1846 in Charlestown, Massachusetts, by Harvey Perley Hood, and has become one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Kemps, Crowley Foods, LACTAID, Nesquik, Coffee-mate, Stonyfield Farm Organic Milk and others.
SOURCE HP Hood
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