HP Hood and Boston Red Sox Make Sundays All About Kids With New 'Sundays at Fenway' Program

Red Sox and presenting sponsor of Conigliaro's Corner offer Sunday tickets

to children's hospitals, Red Sox Kid Nation.

May 10, 2007, 01:00 ET from HP Hood

    CHELSEA, Mass., May 10 /PRNewswire-FirstCall/ -- HP Hood, New England's
 leading dairy company, is teaming up with the Boston Red Sox to give kids
 and families throughout the region a big league opportunity with "Sundays
 at Fenway."
     As presenting sponsor of the new Conigliaro's Corner seating area in
 Fenway Park, Hood will donate 20 seats to one of the 13 children's
 hospitals supported by The Hood Home Team Advantage Program(TM) for each
 Sunday home game of the 2007 regular season. Hood made the remaining 200
 Sunday game seats in Conigliaro's Corner available for purchase exclusively
 to members of Red Sox Kid Nation.
     "Hood has a long-standing relationship with the Boston Red Sox, and we
 are excited to sponsor Conigliaro's Corner, which provides more affordable
 opportunities for families to enjoy their hometown team together," said
 Lynne Bohan, spokesperson for Hood. "We're especially glad to make 'Sundays
 at Fenway' just for kids by offering these seats to children's hospitals
 and Red Sox Kid Nation members."
     The Hood Home Team Advantage Program is a charitable partnership with
 the Red Sox that has raised more than $500,000 for 13 children's hospitals
 throughout New England since 2001. As with the donations from the Hood Home
 Team Advantage Program, the hospitals will benefit from the tickets at
 their discretion, such as by offering the seats to children and families
 being treated at their facilities, or by auctioning them to raise funds for
     "Thanks to Hood, we were able to send several of our patients and their
 families to watch the Red Sox defeat the New York Yankees at Fenway," said
 Kathy Golden, public relations director for Shriners Hospitals for Children
 in Boston. "When our staff called each patient's home to offer tickets to
 the game, there was so much excitement on the other end of the line. We are
 very thankful for Hood's generous donation. The patients and their families
 had a wonderful time."
     With more than 10,000 members, Red Sox Kid Nation presented by Hood is
 the first-ever Red Sox fan club designed for children 14 and younger.
 Memberships for 2007 can be obtained by filling out an application online
 at redsox.com/kidnation, by calling (888) REDSOX6, or by visiting Kid
 Nation headquarters on Fenway Park's Big Concourse.
     As New England's leading dairy manufacturer of nutritious beverages and
 food products, Hood is committed to helping families and communities
 throughout the region. Hood first partnered with the Boston Red Sox in 2001
 to form The Hood Home Team Advantage Program. In 2004, Hood and the Red Sox
 introduced Red Sox Kid Nation, which benefits The Home Team Advantage
 Program. And in 2006, Hood launched Sox Tops for Kids, a program that
 allows schools throughout New England to earn money by collecting the caps
 from Hood Milk in the LightBlock Bottle(R).
     About Hood
     Hood was founded in 1846 in Charlestown, Massachusetts, by Harvey
 Perley Hood, and has become one of the largest branded dairy operators in
 the United States. Hood is the number-one dairy brand in New England, and
 Hood's portfolio of national and super-regional brands and franchise
 products includes Kemps, Crowley Foods, LACTAID, Nesquik, Coffee-mate,
 Stonyfield Farm Organic Milk and others.