Family restaurant chain sponsors NASCAR legend Bill Elliott/John Andretti

for upcoming races

    ATLANTA, March 8 /PRNewswire/ -- After sponsoring Bill Elliott's #37
 Dodge throughout the Daytona 500 week of events, Huddle House, a 420-unit
 nationwide family restaurant franchise with deep ties to the South, was
 hungry for more.
     "When we experienced such a positive response from our customers after
 sponsoring 'Awesome Bill from Dawsonville' for the Daytona 500, we knew we
 couldn't stop there," said Phil Greifeld, President & CEO of Huddle House.
     Huddle House, along with Front Row Motorsports, the owner of Bill
 Elliott's/John Andretti's #37 Dodge, have announced a partnership for the
 family restaurant franchise to serve as the primary sponsor of the car for
 the Kobalt Tools 500 at Atlanta Motor Speedway on March 18; the Aaron's 499
 at Talladega Superspeedway on April 29; and the Coca-Cola 600 at Lowe's
 Motor Speedway in Charlotte, NC on May 27.
     Huddle House, fresh off an infusion of funding from its recently
 announced $124 million acquisition by Allied Capital, has signed on as the
 primary sponsor of NASCAR racing legend Bill Elliott and Mario Andretti's
 nephew John Andretti, giving the Huddle House brand extensive positive
 exposure to tens- of-millions of Americans who are known to be very loyal
 to the companies that sponsor their favorite drivers.
     As the primary sponsor of Bill Elliott's/John Andretti's #37 Dodge, the
 Huddle House logo will be detailed on the hood, trunk, bumper and inside
 the car, as well as patched onto the team jersey. As part of the
 sponsorship deal, Elliott's car has been officially renamed "The Huddle
 House Dodge" for all three of the upcoming races.
     Also, the Huddle House #37 Dodge will be featured at several Huddle
 House locations during an eight day tour of the car, beginning with a March
 15-17 stop at the Locust Grove, GA location, 4830 Bill Gardner Pkwy.
     About Huddle House
     Huddle House, Inc., founded in 1964, offers a wide variety of cooked to
 order food, fresh off the grill for breakfast, lunch and dinner. Known for
 serving any meal, all day, Huddle House features signature "Big House"
 breakfast and sandwich platters, lunchtime salads and USDA Choice steak
 dinners. The Atlanta-based family restaurant franchise is located in 17
 states throughout the Southeast, Missouri and mid-Atlantic regions.
 
 

SOURCE Huddle House, Inc.