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Huddle House Dodge ... Start Your Engine - Three More Times
Family restaurant chain sponsors NASCAR legend Bill Elliott/John Andretti
for upcoming races
ATLANTA, March 8 /PRNewswire/ -- After sponsoring Bill Elliott's #37
Dodge throughout the Daytona 500 week of events, Huddle House, a 420-unit
nationwide family restaurant franchise with deep ties to the South, was
hungry for more.
"When we experienced such a positive response from our customers after
sponsoring 'Awesome Bill from Dawsonville' for the Daytona 500, we knew we
couldn't stop there," said Phil Greifeld, President & CEO of Huddle House.
Huddle House, along with Front Row Motorsports, the owner of Bill
Elliott's/John Andretti's #37 Dodge, have announced a partnership for the
family restaurant franchise to serve as the primary sponsor of the car for
the Kobalt Tools 500 at Atlanta Motor Speedway on March 18; the Aaron's 499
at Talladega Superspeedway on April 29; and the Coca-Cola 600 at Lowe's
Motor Speedway in Charlotte, NC on May 27.
Huddle House, fresh off an infusion of funding from its recently
announced $124 million acquisition by Allied Capital, has signed on as the
primary sponsor of NASCAR racing legend Bill Elliott and Mario Andretti's
nephew John Andretti, giving the Huddle House brand extensive positive
exposure to tens- of-millions of Americans who are known to be very loyal
to the companies that sponsor their favorite drivers.
As the primary sponsor of Bill Elliott's/John Andretti's #37 Dodge, the
Huddle House logo will be detailed on the hood, trunk, bumper and inside
the car, as well as patched onto the team jersey. As part of the
sponsorship deal, Elliott's car has been officially renamed "The Huddle
House Dodge" for all three of the upcoming races.
Also, the Huddle House #37 Dodge will be featured at several Huddle
House locations during an eight day tour of the car, beginning with a March
15-17 stop at the Locust Grove, GA location, 4830 Bill Gardner Pkwy.
About Huddle House
Huddle House, Inc., founded in 1964, offers a wide variety of cooked to
order food, fresh off the grill for breakfast, lunch and dinner. Known for
serving any meal, all day, Huddle House features signature "Big House"
breakfast and sandwich platters, lunchtime salads and USDA Choice steak
dinners. The Atlanta-based family restaurant franchise is located in 17
states throughout the Southeast, Missouri and mid-Atlantic regions.
SOURCE Huddle House, Inc.













