Hughes Network Systems to Deliver Comprehensive Digital Signage Service for Retailers

Company Announces New Offering Under Digital Media Service Umbrella;

Offering Expands Managed Services Portfolio



Jan 16, 2006, 00:00 ET from Hughes Network Systems, LLC

    NEW YORK, Jan. 16 /PRNewswire/ -- NRF 95th Annual Convention & Expo --
 Hughes Network Systems, LLC (Hughes) today announced its Managed Digital
 Signage Service, the first of several new services planned in 2006 under the
 company's Digital Media Services umbrella.  This offering will facilitate the
 trend in the retail industry towards increased use of electronic in-store
 branding and promotion.
     According to a recent AMR Research report, "Shoppers make 70% of their
 actual buying decisions only after they are inside the store, so retailers
 that enhance customer interaction can distinguish their in-store experience
 from competitors' and provide the service that customers demand -- enabling
 them to satisfy customer expectations, increase conversion and market baskets,
 and garner long-term loyalty."(1)
     With its Managed Digital Signage service, Hughes is making it easier for
 retailers to capitalize on this market opportunity and stay competitive
 through "on-the-fly," targeted customer communications.  The service enables
 retailers to change content based on anything from time of day to weather
 conditions.  Moreover, it allows different content to be automatically
 displayed at different times of the day in order to send a more precise
 message to the target audience.  For example, if a retailer has a different
 demographic in the morning than in the late afternoon, messages can be
 customized to address distinct buying traits and to showcase products
 appropriate for each audience, thereby increasing likelihood of purchase.
     "Hughes' Managed Digital Signage service gives retailers the power of
 their own television network at their fingertips," said Ken Cohen, assistant
 vice president of marketing, HNS.  "With traditional media and static
 displays, retailers are limiting their ability to communicate with target
 audiences.  Our offering gives them the flexibility to customize their message
 at every site, at every moment.  And because of Hughes' deep retail technology
 experience, our team can quickly assess a retail operation and recommend the
 right technology to maximize brand investments and expedite ROI."
     Hughes' Managed Digital Signage service is a single-vendor solution for
 retailers to solve a logistically complex operational challenge.  The result
 is a complete, integrated electronic branding and promotional infrastructure
 that includes:
 
       * Installation and operation of the entire in-store media network;
       * Provisioning of high-definition video screens;
       * Media optimization and resolution reformatting; and
       * Playback affidavits.
 
     "This as an opportunity for retailers to focus on brand building and
 increasing customer loyalty while Hughes, an experienced managed services
 provider, handles all aspects of technology management," Cohen added.  "We
 believe that our service will allow retailers of every size to realize the
 benefits of digital signage."
     Hughes is already managing digital signage implementations for retail
 customers across Europe, including Tesco PLC, and is in the process of
 introducing the service in the U.S.  Other existing and planned offerings
 under the company's Managed Digital Media Services umbrella include business
 IPTV and distance learning.
     Visit the Hughes booth, #1455 at NRF 2006 to learn more about Hughes'
 Managed Digital Signage Service or call (866) 240-3875.
 
     About Hughes Network Systems
     Hughes Network Systems, LLC (HNS) is the world's leading provider of
 broadband satellite network solutions for businesses and consumers, with more
 than 850,000 systems ordered or shipped to customers in 85 countries.  HNS
 pioneered the development of high-speed satellite Internet access services and
 IP-based networks, which it markets globally under the DIRECWAY(R) brand.
 DIRECWAY terminals are based on the IPoS (IP over Satellite) global standard,
 approved by the TIA, ETSI, and ITU standards organizations.
     Headquartered outside Washington, D.C., in Germantown, Maryland, USA, HNS
 maintains sales and support offices worldwide.  HNS is a wholly owned
 subsidiary of Hughes Communications, Inc., a wholly owned subsidiary of
 SkyTerra Communications, Inc. (OTC Bulletin Board:   SKYT).  For additional
 information, please visit http://www.hns.com.
 
     HUGHES and Hughes Network Systems are trademarks of Hughes Network
 Systems, LLC.  DIRECWAY is a trademark of The DIRECTV Group, Inc.
 
     (1) AMR Research, "The 21st Century Store Tech Trends Survey: Targeted
         Investments to Enhance Customer Interactions," August 2005, Garf,
         Robert and Scott, Fenella
 
 

SOURCE Hughes Network Systems, LLC
    NEW YORK, Jan. 16 /PRNewswire/ -- NRF 95th Annual Convention & Expo --
 Hughes Network Systems, LLC (Hughes) today announced its Managed Digital
 Signage Service, the first of several new services planned in 2006 under the
 company's Digital Media Services umbrella.  This offering will facilitate the
 trend in the retail industry towards increased use of electronic in-store
 branding and promotion.
     According to a recent AMR Research report, "Shoppers make 70% of their
 actual buying decisions only after they are inside the store, so retailers
 that enhance customer interaction can distinguish their in-store experience
 from competitors' and provide the service that customers demand -- enabling
 them to satisfy customer expectations, increase conversion and market baskets,
 and garner long-term loyalty."(1)
     With its Managed Digital Signage service, Hughes is making it easier for
 retailers to capitalize on this market opportunity and stay competitive
 through "on-the-fly," targeted customer communications.  The service enables
 retailers to change content based on anything from time of day to weather
 conditions.  Moreover, it allows different content to be automatically
 displayed at different times of the day in order to send a more precise
 message to the target audience.  For example, if a retailer has a different
 demographic in the morning than in the late afternoon, messages can be
 customized to address distinct buying traits and to showcase products
 appropriate for each audience, thereby increasing likelihood of purchase.
     "Hughes' Managed Digital Signage service gives retailers the power of
 their own television network at their fingertips," said Ken Cohen, assistant
 vice president of marketing, HNS.  "With traditional media and static
 displays, retailers are limiting their ability to communicate with target
 audiences.  Our offering gives them the flexibility to customize their message
 at every site, at every moment.  And because of Hughes' deep retail technology
 experience, our team can quickly assess a retail operation and recommend the
 right technology to maximize brand investments and expedite ROI."
     Hughes' Managed Digital Signage service is a single-vendor solution for
 retailers to solve a logistically complex operational challenge.  The result
 is a complete, integrated electronic branding and promotional infrastructure
 that includes:
 
       * Installation and operation of the entire in-store media network;
       * Provisioning of high-definition video screens;
       * Media optimization and resolution reformatting; and
       * Playback affidavits.
 
     "This as an opportunity for retailers to focus on brand building and
 increasing customer loyalty while Hughes, an experienced managed services
 provider, handles all aspects of technology management," Cohen added.  "We
 believe that our service will allow retailers of every size to realize the
 benefits of digital signage."
     Hughes is already managing digital signage implementations for retail
 customers across Europe, including Tesco PLC, and is in the process of
 introducing the service in the U.S.  Other existing and planned offerings
 under the company's Managed Digital Media Services umbrella include business
 IPTV and distance learning.
     Visit the Hughes booth, #1455 at NRF 2006 to learn more about Hughes'
 Managed Digital Signage Service or call (866) 240-3875.
 
     About Hughes Network Systems
     Hughes Network Systems, LLC (HNS) is the world's leading provider of
 broadband satellite network solutions for businesses and consumers, with more
 than 850,000 systems ordered or shipped to customers in 85 countries.  HNS
 pioneered the development of high-speed satellite Internet access services and
 IP-based networks, which it markets globally under the DIRECWAY(R) brand.
 DIRECWAY terminals are based on the IPoS (IP over Satellite) global standard,
 approved by the TIA, ETSI, and ITU standards organizations.
     Headquartered outside Washington, D.C., in Germantown, Maryland, USA, HNS
 maintains sales and support offices worldwide.  HNS is a wholly owned
 subsidiary of Hughes Communications, Inc., a wholly owned subsidiary of
 SkyTerra Communications, Inc. (OTC Bulletin Board:   SKYT).  For additional
 information, please visit http://www.hns.com.
 
     HUGHES and Hughes Network Systems are trademarks of Hughes Network
 Systems, LLC.  DIRECWAY is a trademark of The DIRECTV Group, Inc.
 
     (1) AMR Research, "The 21st Century Store Tech Trends Survey: Targeted
         Investments to Enhance Customer Interactions," August 2005, Garf,
         Robert and Scott, Fenella
 
 SOURCE  Hughes Network Systems, LLC