Hughes Selected to Handle Worldwide Intro of EPG for Solutia
ST. LOUIS, Oct. 18 /PRNewswire/ -- St. Louis-based Solutia, Inc., a $3 billion company recognized worldwide as the leading supplier of polyvinyl butyral (PVB) interlayer to the laminated glass industry, has selected the Hughes Group to handle marketing communications for the company's global efforts to expand the use of laminated glass in the automotive market. Solutia's PVB interlayer is marketed under the Saflex brand. Solutia is working with automobile manufacturers around the world to expand the use of laminated glass in the side and rear windows of vehicles. Enhanced Protective Glass (EPG) helps protect occupants from flying glass, resists intrusion, protects against harmful UV and IR rays, and reduces the transmission of outside sound. Solutia research indicates strong consumer and auto dealer demand for these benefits. "This is a significant win for us," said Jim Schnurbusch, Hughes Group president. "With the ability to work with our international network of more than a dozen agencies, we're confident that we can grow the Saflex EPG business domestically and internationally." Hughes will provide a variety of marketing communications, including advertising, direct marketing and sales support, primarily targeting automobile manufacturers worldwide. Solutia is an international manufacturer and marketer of value-added chemicals that include Saflex plastic interlayer for laminated glass, nylon and acrylic fibers for carpet and apparel, Skydrol aviation hydraulic fluids, chemical intermediates, polymer modifiers, and nylon and specialty resins. Founded in 1977, the Hughes Group is a full-service marketing communications company. The firm serves national, regional and international clients. Saflex and Skydrol are registered tradenames of Solutia, Inc.
SOURCE The Hughes Group
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