Humana Offers Free Fitness Center Memberships to Medicare-Eligible Beneficiaries in Kansas City Area

SilverSneakers(R) Fitness Program promotes wellness and facilitates

reduced health risks for seniors

Sep 14, 2004, 01:00 ET from Humana Inc.

    OVERLAND PARK, Kan., Sept. 14 /PRNewswire/ -- Humana Inc. (NYSE:   HUM) this
 month began offering a free exercise program to Humana's Medicare members in
 five counties throughout the greater Kansas City area.
     Designed to offset the effects of aging and stimulate cognitive skills,
 the SilverSneakers(R) Fitness Program is now available for Cass County, Platte
 County, Jackson County, Clay County, Missouri and Johnson County, Kansas
 seniors free of charge when they enroll in Humana's Gold Plus plan.
     On Sept. 1, Humana launched the fitness program, which is a key component
 of Humana's Medicare offering.  The innovative exercise program focuses on
 cardiovascular health, muscle strength, balance, coordination and
 conditioning, and includes:
      * Free basic membership at eighteen HCD network fitness centers and YMCAs
        located in Kansas City, Independence, Blue Springs, Overland Park,
        Prairie Village, Raytown, Lee's Summit, Lenexa, Olathe, and Grandview
        (the full listing is available above the company boilerplate);
      * Specialized group exercise classes, taught by nationally certified
        SilverSneakers fitness instructors;
      * Personal assistance from a trained Senior Advisor(SM); and
      * Social events with other group members, and limited free visits for
        members' friends.
     Medicare-eligible individuals -- those 65 years+ of age or qualified by
 disability -- who choose Humana's Gold Plus plan can enroll in the program.
 The fitness program is a joint venture between Humana and HealthCare
 Dimensions, Inc (HCD), a national health management company.
     In addition to classes, SilverSneakers participants also enjoy other
 fitness center membership benefits.  These include use of exercise equipment,
 weight training, circuit training and other amenities where available.
     According to the Centers for Disease Control and Prevention, nearly one
 third of people aged 50 and older are sedentary.  This has proven to result in
 a major risk factor for the development of coronary artery disease, obesity,
 diabetes and high blood pressure as determined by the American Heart
     "From Humana's perspective as a leading health insurer, SilverSneakers is
 a win-win proposition," said Roger Diemert, MD, vice president senior
 products, Humana.  "The impact of a lack of physical activity on medical care
 costs is likely to grow as a result of an aging population, unless trends in
 physical activity change. This novel program provides our Medicare members
 with an added benefit and offers them resources that may improve the quality
 of their life and may reduce their health care costs," he added.
     In fact, a leading health care actuarial firm found that older adults who
 exercise less than once a week have 8 percent higher medical costs than those
 who exercise regularly.
     "SilverSneakers allows health plan members to do something positive for
 their health and quality of life," said Mary Swanson, founder, president and
 CEO of HealthCare Dimensions, the Arizona-based company that designed and
 manages the SilverSneakers program. "The long-term benefits of regular
 exercise for senior adults are compelling."
     While the program may be new to Kansas City, the senior-focused fitness
 program was introduced to Humana members in January in Tampa Bay - resulting
 in an enrollment of more than 5,000 members within the first six months.  To
 date, the program is also available to Humana Medicare Advantage members in
 portions of Florida, Texas, and Arizona.  Humana plans to roll out both the
 Fitness Program and Steps Program during the next 24 months in South Carolina,
 Tennessee, Georgia, Illinois, Louisiana, Ohio, Colorado, Kentucky, North
 Dakota, Iowa, Minnesota, North Carolina, and Wisconsin.
     The following fitness centers will be part of the HCD network in the
 greater Kansas City area: Summit Athletic Club, Clay Platte YMCA, State Avenue
 YMCA, 8th Street YMCA, Gregg Community Center, Linwood YMCA, Independence
 YMCA, Saint Lukes Center for Health Enhancement, Blue Springs Family YMCA,
 Quivira Sportsclubs - Overland Park, Paul Henson Family YMCA, Richard C. Green
 Sr. Family YMCA, Red Bridge Family YMCA, Hillcrest Community Center, Summit
 Fitness, Quivara Sportsclubs - Lenexa, Olathe Family YMCA, and The View.
     About Humana
     Humana Inc., headquartered in Louisville, Kentucky, is one of the nation's
 largest publicly traded health benefits companies, with approximately 5.8
 million medical members located primarily in 15 states and Puerto Rico. Humana
 offers coordinated health insurance coverage and related services -- through
 traditional and Internet-based plans -- to employer groups, government-
 sponsored plans and individuals.
     More information regarding Humana is available via the Internet
 at , including:
      * Annual report to stockholders;
      * Securities and Exchange Commission filings;
      * Most recent investor conference presentation;
      * Quarterly earnings press releases;
      * Audio archive of most recent earnings release conference call;
      * Calendar of events (includes upcoming earnings conference call dates,
        times, and access number, as well as planned participation in investor
      * Corporate Governance Information.
     About HealthCare Dimensions
     Since 1992, HealthCare Dimensions (HCD) has steadily emerged as a
 nationally-recognized leader in the health and wellness industry.  HCD offers
 unique programming that allows health insurance companies and other large
 consumer groups the opportunity to motivate people to increase their physical
 activity, lower health risks and improve health status.  Many of HCD's
 programs are targeted to specific populations such as older adults.  HCD's
 signature offering, The SilverSneakers(R) Fitness Program, is the nation's
 leading fitness program designed exclusively for seniors.  Currently, 31
 health plans in 18 states offer SilverSneakers at no additional cost to over
 1.4 million Medicare-eligible members through a network of over 740 contracted
 fitness centers and class sites.

SOURCE Humana Inc.