SCOTTSDALE, Ariz., Aug. 16 /PRNewswire/ -- Hyatt Hotels Corporation
obtained a truly global sales force when it selected Discover the World
Marketing, Inc. to provide representation in 62 countries for its 111 hotels
located in the US, Canada and Caribbean beginning in August 1999.
"While the major markets of Japan, Germany and the UK have long had a
Hyatt Corporation presence, the timing was right to improve our international
sales distribution in global markets where we did not have one of our
worldwide offices," said Ty Helms, Hyatt Hotels Corporation's Vice President
of International Sales. "Initially we tried to identify representation for
Hyatt in many of the countries and quickly learned the task would be time
consuming and very expensive. We knew about Discover the World Marketing's
reputation for revenue growth, quality control, cost-effectiveness in the
marketplace and hired them to solve our distribution needs and improve our
hotel performance from the countries targeted."
"We are excited about the new Hyatt Corporation and Discover the World
Marketing global sales relationship," said Doug Rhymes, Chairman and CEO of
Discover the World Marketing, Inc. "With our team of experienced
professionals, Hyatt Hotels Corporation will benefit from the market
sensitivity, innovation and commitment to revenue growth that is the
cornerstone of our business."
Established in 1981, Discover the World Marketing is the world's leader in
international travel representation with 74 offices in 48 countries.
Headquartered in Scottsdale, Ariz., the company represents 40 major travel
corporations with anticipated revenue generation in excess of $400 million in
1999. Its web site is located at www.discovertheworld.com.
Hyatt Hotels Corporation operates 111 hotels and resorts in the U.S.,
Canada and the Caribbean. In the U.S., Hyatt Worldwide Reservations for
individuals and groups can be reached at 800-233-1234. Outside the U.S.,
contact the local Hyatt sales office or representative. For more information
about Hyatt hotels and resorts, consult Hyatt through the Internet at
SOURCE Hyatt Hotels Corporation