SALT LAKE CITY, July 18 /PRNewswire/ -- In just a few short weeks,
Hylexin(TM), the first formula specifically developed for serious dark eye
circles, has raced to become the fastest selling new eye cream in decades.
Prestige beauty retailers report that Hylexin sales have been extraordinary:
the product has sold out in many stores in less than two weeks. The only
other formula to have such a surprising debut was StriVectin-SD(R), the
stretch mark cream turned anti-wrinkle phenomenon that continues to set new
sales records across America, Europe and Asia.
"We've never seen a new eye cream explode off the shelves like Hylexin,"
said Gina Gay, spokesperson for both StriVectin and Hylexin. "But we did
anticipate a huge demand for the formula. Bremenn Research Labs conducted
market research prior to the release of Hylexin showing that 8 out of 10 women
and 1 in 2 men are concerned about serious dark circles under their eyes.
Until the introduction of Hylexin, consumers didn't have many options, as most
cosmetics manufacturers chose to ignore the problem of serious dark circles.
Our decision to develop Hylexin appears to have been a good one."
Henri Bendel, Manhattan's Fifth Avenue specialty store, sold completely
out of its first order of Hylexin in just a week and has already placed
"Henri Bendel sold through our first order of Hylexin very quickly without
really promoting it in any big way -- it simply sold straight off the shelf,"
said Claudia Lucas, Senior Vice President & General Merchandise Manager,
Limited Brands. "Through StriVectin the consumer has built up a level of
trust with regard to product delivery, therefore they felt comfortable that
Hylexin would be a very efficacious product."
Dr. Vivian Bucay, an independent board-certified dermatologist in San
Antonio, Texas, sees a number of patients who inquire about reducing the
appearance of their dark circles. "In the past I have recommended eye creams,
but nothing really has worked ... I have also recommended cover-up and
foundation as well, because until now, there has not been anything available
Said Ms. Gay: "We're glad our researchers and product development teams
were able to offer a solution to the problem of the appearance of serious dark
circles and create a product Americans seem to love and trust."
Hylexin(TM) is the first formula specifically developed to address the
underlying cause of serious dark circles: the oxidation of hemoglobin (blood)
in the capillary matrix of the peri-orbital eye area. These capillaries
actually "leak" blood that begins to oxidize (through a process called
hemoglobin degradation)... creating a dark bluish-red pigmentation that looks
distinctly like an ugly bruise.
Hylexin's key compounds help "flush" the discoloration and strengthen
fragile capillaries. The Hylexin formula also helps to decrease capillary
permeability, which minimizes the tendency of fragile capillaries to leak, and
improves lymphatic circulation to reduce the appearance of puffiness that
usually accompanies dark circles.
Hylexin is available nationwide at leading cosmetic retailers, including
Bloomingdales, Macy's and Saks Fifth Avenue. It retails for $95.00. For more
information visit www.hylexin.com.
SOURCE Bremenn Research Labs