Hyundai Electronics America Introduces Highly Integrated Micro-Camera Modules For Embedded Camera Applications New Modules to Be Used in PDAs, 3G-Cell Phones, Smart Phones, Digital

Still/Video Camera, Security Cameras and Toys

    SAN JOSE, Calif., April 2 /PRNewswire/ -- Hyundai Electronics America
 (HEA) today introduced a new family of highly integrated micro-camera modules,
 the HV7121BCOF, HV7131BCOF, HV7121BCOB and HV7131BCOB, an extension of the
 company's current CMOS image sensor product family.  Meeting small form factor
 and low-power design requirements for various embedded camera applications
 used in personal digital assistants (PDAs), 3G-cell phones, smart phones,
 digital cameras and security cameras, the new products strengthen Hyundai's
 position as a leading capacity provider of cutting-edge System-on-Chip (SoC)
 devices required for the latest mobile and portable consumer devices.
     Commenting on the new products and their wide range of applications,
 Daniel Lee, general manager of sales and marketing for the System IC Standard
 Product Division at Hyundai Electronics America, said, "These new micro-camera
 modules offer the same highly integrated features as our very successful
 high-quality HV7121B and HV7131B camera-on-a-chip CMOS image sensor product
 family, which is manufactured in Korea.  As a recognized capacity leader of
 semiconductor manufacturing, we look forward to maintaining our strong
 position in the growing embedded applications market with this new family of
 micro-camera modules."
     These micro-camera modules occupy as little as 9.8 mm x 9.8 mm x 7.78 mm
 to 11.3 mm x 11.1 mm x 12 mm based on a configurable, customizable, built-in
 lens system -- an important factor in space-starved portable devices.  The
 modules capture both still and real-time video at 30 frames per second with
 VGA and/or CIF and QCIF resolution.  The HV7121BCOF and HV7131BCOF come with
 built-in, 24-pin flex-ribbon cable for easy assembly.  In addition, HV7121BCOB
 and HV7131BCOB are packaged in a 34-pin package, enabling a customer to either
 choose a lens system from four different standard lens systems from Hyundai or
 customize a special lens system from a few selected optical vendors.
     Visit Hyundai Electronics at the Embedded Systems Conference, booth #1244,
 San Francisco, Calif., April 9 through April 13, to learn more about the new
 family of highly integrated micro-camera modules.
     Pricing and availability
     Samples are available now; mass production is scheduled for the second
 quarter of 2001.  Please e-mail for pricing.
     For more information about Hyundai's CMOS image sensor family of products,
 please visit .
     About Hyundai Electronics Industries Co., Ltd.
     Hyundai Electronics Industries Co., Ltd. (HEI) of Ichon, Korea, is an
 industry leader in the development, sales, marketing and distribution of
 high-quality semiconductors (including DRAM, SRAM, Flash memory and system IC
 devices), telecommunications and liquid crystal displays.  The Semiconductor
 Group of Hyundai Electronics is the world's largest DRAM supplier with 11
 semiconductor manufacturing facilities worldwide, and production capacity of
 over 300,000 wafer starts per month.  In addition, Hyundai is expanding its
 system IC business unit with leading technology and added deep-submicron
 foundry services to strategically broaden its overall semiconductor presence
 and achieve its goal of leading the global semiconductor market.  Based in
 Korea, HEI maintains development, manufacturing, sales and marketing
 facilities strategically located worldwide.  Hyundai Electronics America (HEA)
 is a U.S. subsidiary of Hyundai Electronics Industries Co., Ltd.  HEA is
 headquartered at 3101 North First Street, San Jose, Calif., 95134.  More
 information on Hyundai Electronics America and its products is available from
 the company's web site at
     NOTE:  Hyundai Electronics is a trademark, and Hyundai is a registered
 trademark of Hyundai Electronics America.  All other trademarks are the
 property of their respective owners.

SOURCE Hyundai Electronics America

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