IAC Advertising Solutions Announces Contextual Advertising Product

Contextual advertising offering creates new revenue options for publishers,

expands distribution options for Ask Sponsored Listings advertisers

    OAKLAND, Calif., April 25 /PRNewswire-FirstCall/ -- IAC Advertising
 Solutions (IACAS), a wholly-owned business of IAC (Nasdaq; IACI), today
 announced a contextual advertising product that enables publishers to
 generate revenue via contextually-relevant ad units on their content pages.
 The contextual product is integrated into the Ask Sponsored Listings (ASL)
 platform and allows ASL advertisers to seamlessly extend their pay per
 click advertising campaigns to content pages. Reaching over 34 million
 unique users each month, the ASL content advertising network will launch
 with sites from IAC's portfolio of brands including Match.com,
 Ticketmaster, Evite and Citysearch.
     "IAC Advertising Solutions already operates the 3rd largest search
 advertising network(1). We've achieved this scale by providing innovative
 and flexible monetization solutions to more than 90 publishers. We are
 excited about this new offering and the expanded set of publishers that
 we'll be able to serve through a content advertising network," said James
 Speer, GM Search Marketing at IAC Advertising Solutions.
     IACAS continues to make significant investments in people and
 technology to better support a growing network of publishers. "We have
 consistently heard that publishers want more diversity in their revenue
 streams and transparency into the true value of their inventory. We fully
 expect that our new contextual product will satisfy the needs of these
 content owners," said Speer.
     The value of contextual lies in its ability to deliver relevant high
 yield advertisements deep within the content channels of web properties. As
 a result, publishers are free to focus resources on other revenue streams
 including integrated brand sponsorships. The ASL contextual product
 provides superior sell through today for publishers of technology,
 telecommunications, travel, automotive, real estate and finance content.
     Contextual Advertising Features and Benefits
 
     Increased Page Yield
      *    Higher revenues due to an established and growing advertiser base
      *    Improved relevance and higher yields than ROS/RON CPM ads
      *    Customizable yield thresholds to support page yield management
      *    Self-serve revenue reporting portal
      *    Revenue reporting across multiple channels and products
 
     Enhanced Editorial Control
      *    Customization of ad look and feel (background color, font, layout,
           graphics)
      *    Customizable relevancy settings to meet user experience goals
      *    Editorial control of advertisers (competitive advertiser blocking)
      *    Editorial categorization of site pages is supported
 
     Improved Integration Capabilities
      *    Contextual ad tags can be served via existing publisher ad servers
           (i.e. DFP, AdManager)
      *    Standardized ad tags promote quick and easy implementations with
           little or no maintenance
     The Ask Sponsored Listings contextual product will be available during
 the week of May 21st. For more information publishers can send email to
 bizdev@ask.com
     (1) Source: comScore and internal data, January 2007
     About Ask Sponsored Listings
     Ask Sponsored Listings, introduced in the Fall of 2005, is an automated
 open-auction system allowing marketers to purchase, manage and optimize
 campaigns on Ask.com and its publisher network. The ASL search advertising
 network is now the 3rd largest reaching 61.4 million monthly unique users.
 More than 30,000 advertisers use the system to bid on more than 25 million
 keywords. Additional information about ASL is available at
 http://sponsoredlistings.ask.com
     IAC Advertising Solutions is also demonstrating its commitment to
 stemming click fraud as a member of the IAB Task Force on the issue.
     About IAC Advertising Solutions
     One the world's largest online advertising solutions and sales groups,
 IAC Advertising Solutions offers complete solutions for a variety of
 communication needs and a comprehensive range of advertising products,
 including search, media, and direct marketing. Search solutions include Ask
 Sponsored Listings, an automated open-auction system allowing marketers to
 purchase, manage and optimize campaigns on Ask.com and its advertising
 syndication network. Media solutions include online templated ad units and
 integrated sponsorships, as well as offline media capabilities on IAC's
 network of leading online brands, including Ticketmaster Citysearch, Evite,
 Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include
 email, lead generation, co-registration, sweepstakes and promotions. IAC
 Advertising Solutions is a division of IAC Search & Media, a wholly-owned
 business of IAC ( IACI). IAC Advertising Solutions can be contacted
 at www.iacadvertising.com or 212-404-1000.
 
 

SOURCE IAC Advertising Solutions