OAKLAND, Calif., April 25 /PRNewswire-FirstCall/ -- IAC Advertising Solutions (IACAS), a wholly-owned business of IAC (Nasdaq; IACI), today announced a contextual advertising product that enables publishers to generate revenue via contextually-relevant ad units on their content pages. The contextual product is integrated into the Ask Sponsored Listings (ASL) platform and allows ASL advertisers to seamlessly extend their pay per click advertising campaigns to content pages. Reaching over 34 million unique users each month, the ASL content advertising network will launch with sites from IAC's portfolio of brands including Match.com, Ticketmaster, Evite and Citysearch. "IAC Advertising Solutions already operates the 3rd largest search advertising network(1). We've achieved this scale by providing innovative and flexible monetization solutions to more than 90 publishers. We are excited about this new offering and the expanded set of publishers that we'll be able to serve through a content advertising network," said James Speer, GM Search Marketing at IAC Advertising Solutions. IACAS continues to make significant investments in people and technology to better support a growing network of publishers. "We have consistently heard that publishers want more diversity in their revenue streams and transparency into the true value of their inventory. We fully expect that our new contextual product will satisfy the needs of these content owners," said Speer. The value of contextual lies in its ability to deliver relevant high yield advertisements deep within the content channels of web properties. As a result, publishers are free to focus resources on other revenue streams including integrated brand sponsorships. The ASL contextual product provides superior sell through today for publishers of technology, telecommunications, travel, automotive, real estate and finance content. Contextual Advertising Features and Benefits Increased Page Yield * Higher revenues due to an established and growing advertiser base * Improved relevance and higher yields than ROS/RON CPM ads * Customizable yield thresholds to support page yield management * Self-serve revenue reporting portal * Revenue reporting across multiple channels and products Enhanced Editorial Control * Customization of ad look and feel (background color, font, layout, graphics) * Customizable relevancy settings to meet user experience goals * Editorial control of advertisers (competitive advertiser blocking) * Editorial categorization of site pages is supported Improved Integration Capabilities * Contextual ad tags can be served via existing publisher ad servers (i.e. DFP, AdManager) * Standardized ad tags promote quick and easy implementations with little or no maintenance The Ask Sponsored Listings contextual product will be available during the week of May 21st. For more information publishers can send email to email@example.com (1) Source: comScore and internal data, January 2007 About Ask Sponsored Listings Ask Sponsored Listings, introduced in the Fall of 2005, is an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. The ASL search advertising network is now the 3rd largest reaching 61.4 million monthly unique users. More than 30,000 advertisers use the system to bid on more than 25 million keywords. Additional information about ASL is available at http://sponsoredlistings.ask.com IAC Advertising Solutions is also demonstrating its commitment to stemming click fraud as a member of the IAB Task Force on the issue. About IAC Advertising Solutions One the world's largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on Ask.com and its advertising syndication network. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IAC's network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ: IACI). IAC Advertising Solutions can be contacted at www.iacadvertising.com or 212-404-1000.
SOURCE IAC Advertising Solutions