IAC Announces Zwinky Virtual World

4.7 Million Zwinky Users* Find a Home

Apr 30, 2007, 01:00 ET from IAC CAP

    NEW YORK, April 30 /PRNewswire-FirstCall/ -- IAC Consumer Applications
 and Portals (IAC CAP), a wholly owned business of IAC (Nasdaq:   IACI), today
 announced the launch of a virtual world for its 4.7 million active Zwinky
     A Zwinky avatar is a virtual persona that users create as their online
 alter ego. Launched in summer 2006, Zwinky became an instantaneous viral
 success by allowing users to personally brand themselves at Zwinky.com and
 across blogs and social networks.
     "Rather than build the virtual world first, we created Zwinky avatars
 for users to express themselves creatively and visually wherever they go
 online," said John Park, Executive Vice President and General Manager. "We
 then listened to our users to create the Zwinky Virtual World they wanted.
 With millions of registered Zwinky users, we will be one of the largest
 virtual worlds at launch."
     The new virtual world, Zwinktopia, will provide Zwinkies a social
 community with 29 unique locations and dozens of games and activities. In
 Zwinktopia users can shop for the latest fashions, chat with friends, play
 games, participate in events, and hang out in their dorm. Each user will be
 able to earn Zbucks allowing his or her Zwinky to virtually shop at one of
 many boutiques for clothes, accessories, furniture and other products.
 Users have already put together more than 10 million outfits to avoid
 having to wear the same outfit twice.
     "We are one of the fastest growing groups within IAC because of our
 ability to share highly personalized, relevant content such as Zwinkies,
 Webfetti, and Smiley Central with a ravenous, passionate audience," said
 Scott Garell, CEO IAC Consumer Applications and Portals. "Zwinktopia is a
 compelling environment for users to be whoever they want to be and interact
 with one another online."
     Zwinky is part of the MyWebSearch Toolbar and easily accessible from a
 web browser. For more information or to download the toolbar to access
 Zwinky, visit www.zwinky.com . The toolbar also provides users with other
 popular free products including Smiley Central(TM), Webfetti(TM), Popular
 Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), and many more
 personalized content products.
     * ComScore, March 2007, worldwide unique visits
     About IAC CAP
     IAC CAP, a wholly owned business of IAC, is a leading web developer of
 consumer applications and portals enabling users to creatively and visually
 express themselves online. IAC CAP brands include Zwinky, Smiley Central,
 Webfetti, Popular Screensavers, My Fun Cards, Cursor Mania, as well as
 Evite and the Excite, iWon and MyWay portals. According to ComScore, IAC
 CAP brands touch over 50 million users a month.
     Related links:
     IAC, Zwinky, Virtual World, Avatar, Smiley Central, Webfetti,
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