NEW YORK, April 30 /PRNewswire-FirstCall/ -- IAC Consumer Applications
and Portals (IAC CAP), a wholly owned business of IAC (Nasdaq: IACI), today
announced the launch of a virtual world for its 4.7 million active Zwinky
A Zwinky avatar is a virtual persona that users create as their online
alter ego. Launched in summer 2006, Zwinky became an instantaneous viral
success by allowing users to personally brand themselves at Zwinky.com and
across blogs and social networks.
"Rather than build the virtual world first, we created Zwinky avatars
for users to express themselves creatively and visually wherever they go
online," said John Park, Executive Vice President and General Manager. "We
then listened to our users to create the Zwinky Virtual World they wanted.
With millions of registered Zwinky users, we will be one of the largest
virtual worlds at launch."
The new virtual world, Zwinktopia, will provide Zwinkies a social
community with 29 unique locations and dozens of games and activities. In
Zwinktopia users can shop for the latest fashions, chat with friends, play
games, participate in events, and hang out in their dorm. Each user will be
able to earn Zbucks allowing his or her Zwinky to virtually shop at one of
many boutiques for clothes, accessories, furniture and other products.
Users have already put together more than 10 million outfits to avoid
having to wear the same outfit twice.
"We are one of the fastest growing groups within IAC because of our
ability to share highly personalized, relevant content such as Zwinkies,
Webfetti, and Smiley Central with a ravenous, passionate audience," said
Scott Garell, CEO IAC Consumer Applications and Portals. "Zwinktopia is a
compelling environment for users to be whoever they want to be and interact
with one another online."
Zwinky is part of the MyWebSearch Toolbar and easily accessible from a
web browser. For more information or to download the toolbar to access
Zwinky, visit www.zwinky.com . The toolbar also provides users with other
popular free products including Smiley Central(TM), Webfetti(TM), Popular
Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), and many more
personalized content products.
* ComScore, March 2007, worldwide unique visits
About IAC CAP
IAC CAP, a wholly owned business of IAC, is a leading web developer of
consumer applications and portals enabling users to creatively and visually
express themselves online. IAC CAP brands include Zwinky, Smiley Central,
Webfetti, Popular Screensavers, My Fun Cards, Cursor Mania, as well as
Evite and the Excite, iWon and MyWay portals. According to ComScore, IAC
CAP brands touch over 50 million users a month.
IAC, Zwinky, Virtual World, Avatar, Smiley Central, Webfetti,
DIGG this release
SOURCE IAC CAP