BOSTON, Dec. 1 /PRNewswire/ -- EnCirca, Inc. (http://www.encirca.com) announces pre-registrations for the .PW top-level domain land rush scheduled for December 15, 2004, 12 pm EST. .PW is the Internet's first top-level domain (TLD) designed for individuals and communities of shared interests. Internet users may choose a new spam-free email identity, via any Web browser, by entering their preferred identity and then adding .PW at the end. For example, they could enter www.team-mascot.pw or www.family-name.pw. According to the .PW registry, research has shown it is difficult for people to get their family name as their personal email address since these names are already registered. Under the .PW top-level domain, 100% of the world's family names, team mascots, schools and hometowns are reserved for shared community use. With .PW, users can choose a meaningful e-mail address - their family name, ethnic group, favorite sports team, passion or hobby - virtually any string they can imagine. For example, anyone called "smith" are assured of having a smith email address. Email addresses are in the form of george@smith.PW and come equipped with powerful spam-blocking technology and a free domain name in the form of george.smith.PW. .PW email is forwarded to an existing mailbox and is compatible with any existing browser and email software. .PW email addresses are not limited to family names. Devoted fans may also register email addresses for their favorite team or group. For example: joe@tigerfan.PW or mary@bears.PW. A unique affiliate marketing program allows entrepreneurs, athletic leagues and non-profit organizations to generate income by promoting their favorite team, group or community. Trademark owners may block the registration of .PW email addresses and domain names matching their trademark by filing PW Defensive Sponsorships. Since Defensive Sponsorships do not impact existing registrations, trademark owners should submit their Defensive Sponsorships by December 13, 12 pm EST to ensure their trademark is protected at the start of the .PW Open Registration period ("land rush"). The .PW domain has a domain name dispute policy that trademark owners may utilize if they feel a .PW domain name violates their rights. However, potential infringement and dilution of brand names and famous trademarks in the .PW domain are better prevented via the PW Defensive Sponsorship Service. Users may add their desired email address to the .PW pre-registration queue by simply signing up for a free trial account. They can check availability by simply by entering it into their browser ending with a ".PW". For example: www.sox-fan.pw or www.survivor-fanatic.pw. About EnCirca, Inc. Founded in 2001, EnCirca, Inc. (http://www.EnCirca.com) is an accredited ICANN registrar. In addition to .PW, it also supports com, net, org, biz, info, us, cn, tw, name and pro. It provides domain name registration services to a wide range of businesses, trademark owners, law firms and consumers worldwide. Visit http://www.encirca.com for more information. Contact: Thomas Barrett EnCirca, Inc. +1.781.942.9975 pr.at.encirca.com This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com.
SOURCE EnCirca, Inc.