COLUMBIA, Md., Feb. 18 /PRNewswire/ -- Icelandair, Icelandair Hotels,
Reykjavik Excursions, Ishestar Stables, the Iceland Tourist Board, BWI Airport
and WLIF radio have teamed up for a spectacular weekend in Iceland,
culminating in a live radio broadcast from the Blue Lagoon!
"Iceland is so 'high-tech' that developing a four-hour live broadcast to
the US has been relatively simple," said Gunnar Eklund, Icelandair's General
Manager - The Americas. "Now that Iceland is known as one of the hottest
destinations in Europe," he added, "it was just a question about which radio
station was going to do it first!"
WLIF-FM, Baltimore's CBS affiliate with a signal reaching parts of
Maryland, Pennsylvania, Delaware, Virginia and Washington, DC, developed a
month-long promotion focusing on the naturally warm waters of Iceland's Blue
Lagoon. The mid-winter campaign was designed to lure listeners to participate
in a 2-week contest during morning drive in which WLIF and Icelandair gave
away ten trips for two to Iceland. The winners will travel with morning drive
hosts Michael Filippelli and Merrie Street, departing from BWI Airport Friday,
February 25, 2000.
"Everyone involved -- from the winners to the radio hosts -- is extremely
excited about going to such an exotic and unique destination as Iceland!" said
Hal Martin, WLIF's Director of Marketing and Promotions.
The weekend adventure in Iceland will include city and countryside
sightseeing tours as well as horseback riding on the famous Icelandic horses.
Brought to Iceland more than a Millennium ago by Nordic Vikings, the world's
smallest true horse has been purebred ever since. Gentle and friendly by
nature, the Icelandic horse affords riders an extra treat, as they enjoy a
special fifth gait called the "tolt."
Meals will feature Icelandic seafood and lamb specialties, and the group
has requested time to shop for Icelandic woolens, Viking-style jewelry, fish
and other delicacies available for international transport.
Perhaps the highlight of the trip will be their visit to -- and the
broadcast from -- the all-new Blue Lagoon. Situated in the middle of a lava
field in southwest Iceland, surrounded by snow-covered mountains, this
geothermal lake has a temperature of 100 degrees year-round, with lava
formations rising eerily above the iridescent blue waters. The water is said
to have healing powers because of the white silica mud and blue-green algae
that form a natural sediment on the bottom of the lagoon. A product line of
creams, lotions and skin care products has been developed from the natural
properties of the Blue Lagoon and is sold throughout the world.
The four-hour broadcast will be carried on WLIF (101.9 FM) from six to ten
o'clock Monday morning, February 28, with prize winners and other guests at
the Blue Lagoon serving as a "studio audience."
Icelandair North American gateways include Halifax in Canada and Boston,
New York (JFK), Baltimore/Washington (BWI), Minneapolis/St. Paul and Orlando.
Flights connect through the airline's hub in Reykjavik to Greenland,
the Faroe Islands, Copenhagen, Oslo, Stockholm, Glasgow, London, Amsterdam,
Frankfurt and Paris; Gothenburg (SAS codeshare), Helsinki (SAS codeshare),
Brussels (SAS codeshare), Dusseldorf (SAS codeshare), Hamburg (SAS codeshare),
Munich (SAS codeshare), Vienna (SAS codeshare), Zurich (SAS codeshare);
Belfast (British Midland codeshare), East Midlands (British Midland codeshare)
and Dublin (British Midland codeshare).
SAS Eurobonus Members can now earn mileage-points on Icelandair flights
from Minneapolis/St. Paul, Boston and Baltimore/Washington.
Information may be obtained from Professional Travel Agents or Icelandair
(800) 223-5500 or on the web at www.icelandair.com .