COLUMBIA, Md., April 27 /PRNewswire/ -- Icelandair has launched the first mobile phone online service that allows customers to book and purchase airline tickets using their WAP-compatible digital telephones and other wireless devices at anytime, from any location. Wireless Action Protocol (WAP) Forum provides the innovative technology, now available in all Icelandair markets, including the United States and Canada, that enables digital mobile phone users to log onto and browse Icelandair's WAP Internet pages in order to make their travel arrangements. The web pages include discount travel offers for members of Icelandair's special offer clubs as well as access to the latest news, Frequent Flyer point status and corporate information. "We are very proud to be the first airline in the world to enable customers to book their trips directly via mobile phones," said Steinn Logi Bjornsson, Icelandair's Senior Vice President of Sales and Marketing. "Icelandair has had great success using the Internet as a sales tool for several years," Bjornsson added, "and we have been a leading-edge company in e-commerce in Europe. We want to be prepared for the next step -- the merger of wireless communication technology and Internet technology. That is where business of tomorrow will take place," he continued. "Icelanders have the highest Internet penetration in the world," Bjornsson said, "and they are second only to the Finns in the use of mobile phones; therefore, the Icelandic market has a number of very advanced companies that enable us to develop the technology efficiently," he added, "and ahead of others." Customers must register with the online reservation system on Icelandair's website at www.icelandair.com in order to receive a user ID and password. The easy step-by-step booking procedure on WAP phones enables customers to enter their point of departure, destination, booking class, preferred travel time and to choose a flight. They will receive a confirmation of the transaction from Icelandair. Details and additional information is available online at http://www.icelandair.com .