Icelandair Launches Online Booking Via Mobile Phones

Apr 27, 2000, 01:00 ET from Icelandair

    COLUMBIA, Md., April 27 /PRNewswire/ -- Icelandair has launched the first
 mobile phone online service that allows customers to book and purchase airline
 tickets using their WAP-compatible digital telephones and other wireless
 devices at anytime, from any location.
     Wireless Action Protocol (WAP) Forum provides the innovative technology,
 now available in all Icelandair markets, including the United States and
 Canada, that enables digital mobile phone users to log onto and browse
 Icelandair's WAP Internet pages in order to make their travel arrangements.
 The web pages include discount travel offers for members of Icelandair's
 special offer clubs as well as access to the latest news, Frequent Flyer point
 status and corporate information.
     "We are very proud to be the first airline in the world to enable
 customers to book their trips directly via mobile phones," said Steinn Logi
 Bjornsson, Icelandair's Senior Vice President of Sales and Marketing.
 "Icelandair has had great success using the Internet as a sales tool for
 several years," Bjornsson added, "and we have been a leading-edge company in
 e-commerce in Europe. We want to be prepared for the next step -- the merger
 of wireless communication technology and Internet technology. That is where
 business of tomorrow will take place," he continued.
     "Icelanders have the highest Internet penetration in the world," Bjornsson
 said, "and they are second only to the Finns in the use of mobile phones;
 therefore, the Icelandic market has a number of very advanced companies that
 enable us to develop the technology efficiently," he added, "and ahead of
     Customers must register with the online reservation system on Icelandair's
 website at in order to receive a user ID and password. The
 easy step-by-step booking procedure on WAP phones enables customers to enter
 their point of departure, destination, booking class, preferred travel time
 and to choose a flight. They will receive a confirmation of the transaction
 from Icelandair.
     Details and additional information is available online at .

SOURCE Icelandair