ICEM Co-Sponsors L.A. Auto Show's Design Challenge Los Angeles Design Studios Compete to Create the Environmentally

Sustainable Vehicle of the Future

    DETROIT, Nov. 7 /PRNewswire/ -- ICEM, a global supplier of automotive
 design software, is a co-sponsor of the Los Angeles Auto Show's Design
 Challenge which will culminate with the winning entry being unveiled on
 November 30 at the L.A. Auto Show.
     Nine Los Angeles based design studios are competing in the Design
 Challenge which asks the teams to create two-dimensional renderings of an
 environmentally responsible vehicle, imagining a time when all vehicles
 will have the technology to allow people to enjoy the environment without
 harming it.
     The Design Challenge entries will be judged for creative concept,
 contribution to the environment, degree of safety and reflection of the
 unique, spirited Southern California "green" lifestyle.
     "ICEM is pleased to be a part of the Design Challenge," said Michael
 Check, General Manager of the Americas for ICEM. "We understand first hand
 the importance of creativity and innovation in automotive design. Creative
 designs are the ultimate success factor in drawing the consumer to the
 product in the marketplace. ICEM strives to provide the most comprehensive
 software toolset, which provides the designer with the most flexibility and
 enhances the creative process."
     About ICEM Ltd.
     ICEM, Inc. is a subsidiary of ICEM Ltd., headquartered in the United
 Kingdom. ICEM is a leading worldwide developer of advanced surface
 modeling, design and visualization software. ICEM software is a key
 component of the product lifecycle management (PLM) software environments
 of many of the world's leading automotive and aerospace manufacturers and
 their suppliers. ICEM's product portfolio includes ICEM Shape Design and
 ICEM Surf. For more information, visit the company's web site at:


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