Iconic FASHION FAIR(R) Cosmetics Gets 'Makeover' With Innovative New Skin Care Line, Updated Packaging

Leading global beauty and cosmetics company marks 36-year history as premier choice for women of color

CHICAGO, Nov. 20 /PRNewswire/ -- Fashion Fair Cosmetics has introduced a rejuvenating skin care collection that offers innovative solutions for the unique challenges faced by women of color. Designed in three systems that meet the specific needs of oily, dry and combination skin, the exciting cadre of products -- moisturizers, cleansers, exfoliants and more -- affirm that beauty begins with healthy skin. Products such as Daily Hydrating Cleansing Cream (preserves the skin's essential oils), Oil Minimizing Toner (stimulates cell turnover and leaves skin with a fresh, matte finish) and Balancing Light Moisturizer (helps fight premature aging with vitamin E, antioxidants and natural conditioners) allow women to follow easy regimens that let their natural complexions shine.

Fashion Fair Cosmetics remains the leading global beauty and cosmetics company for women of color, with a 36-year history of expertise. Continuously evolving to meet the changing needs of its customers, Fashion Fair's new products help create an approachable, attainable and authentic standard of beauty -- repackaged foundation basics that include new shades and a line of luxury makeup brushes complement the new skin care offerings. Women can achieve a radiant, flawless look with a range of foundation hues that perfectly match deeper skin tones, and the brushes allow for faster, easier and more controlled makeup application with less waste.

For generations of African-American women, a visit to the Fashion Fair counter at their favorite department store has been a rite of passage, their first introduction to the exciting world of beauty. Black women of all hues knew they would find perfect-finish foundations and powders, rich lipstick, blush and eye shadow colors, and tailored skin care formulas from an iconic pioneer, the makeup brand committed to serving women of color. Though other companies have since entered the market, for decades it was nearly impossible for women of color to find products that not only matched but enhanced their natural tones -- Fashion Fair counters provided prestige products for beautifying the range of their shades, offering classic yet modern core colors and targeted skin care products.

"We are entering an exciting time at Fashion Fair Cosmetics," says Fashion Fair President & COO Anne Sempowski Ward. "We stand on a legacy of being a leading, pioneering cosmetics provider for almost four decades, and we are honoring our customer's loyalty by elevating our product offering and making ourselves over to ensure that we stay aligned with the wants and needs of women of color."

"Fashion Fair Cosmetics is a leader in the category for women of color, and it is still committed to constantly enhancing their 'beauty experience,' whether in perfectly matched foundations and powders or smart skin care products," says Fashion Fair Creative Beauty Director Roxanna Floyd, renowned celebrity makeup artist to superstars including Angela Bassett and Whitney Houston. "Fashion Fair products have been must-have staples for me over the years, whether I'm making up famous faces or working with beautiful, everyday women who want to look like themselves, only more 'finished' and fabulous."

Best of all, Fashion Fair Cosmetics remain an affordable luxury, even in today's challenging economy.

OILY SKIN REGIMEN
Blemish Control Cleansing Foam
Removes pore-clogging impurities and dead skin cells with salicylic acid
and vitamins A, C and E
$20 (5.5 fl oz.)

Oil Minimizing Toner
Reduces sebum production, stimulates new skin cells, eliminates oil and
keeps pores clean
$19 (8 fl oz.)

Oil Free Moisturizer
Replenishes natural moisture balance without creating shine; aloe vera
and vitamin E hydrate and soothe; available in convenient travel size,
too
$26 (2 fl oz.)
$14 (1.6 fl oz.)

Shine Eliminator
Produces a flawless, matte base by absorbing excess oil and eliminating
shiny areas; aloe and chamomile provide continuous moisture and prevent
a dull finish
$23 (2 fl oz.)

Purifying Clay Mask with Tea Tree Oil
Lifts away bacteria and impurities; clay exfoliates, absorbs excess oil
and helps reduce breakouts, and tea tree oil helps revive, heal and calm
skin
$22 (1.5 oz.)


COMBINATION SKIN REGIMEN
Gentle Cleansing Gel
Cleanses deeply to remove makeup and impurities while botanical extracts
retain skin's natural moisture balance
$20 (4.2 fl oz.)

Balancing Light Moisturizer
Improves skin's condition by rebuilding and protecting the outer layer;
conditions and nourishes with vitamin E
$26 (4.4 oz.)

Refining Face & Body Scrub
Exfoliates to reveal silky smooth skin; botanical extracts and menthol
energize and stimulate circulation $22 (2.85 oz.)


DRY SKIN REGIMEN
Daily Hydrating Cleansing Cream
Preserves skin's essential oils with soap-free cleansers and natural
conditioners
$20 (4.2 oz.)

Daily  Hydrating Toner
Soothes, tones and hydrates skin with witch hazel and natural
conditioners
$19 (8 fl oz.)

Daily Moisture Cream
Blends avocado, aloe and plant extracts to help hydrate and shield skin
from extreme conditions; available in convenient travel size, too
$26 (3.2 oz.)
$14 (1.7 oz.)

Trained Fashion Fair consultants are available at store counters to help educate customers about caring for their "canvas." Visit www.fashionfair.com to find locations and learn more about the "makeover," or visit www.fashionfairdirect.com to purchase Fashion Fair products.

A division of Chicago-based Johnson Publishing Company, Inc., the truly global Fashion Fair Cosmetics brand is found in nearly 850 fine stores, including those in the United States, Canada, the Caribbean, the United Kingdom, France, and across the African continent.

SOURCE Fashion Fair Cosmetics

RELATED LINKS
http://www.fashionfair.com
http://www.fashionfairdirect.com