SCOTTSDALE, Ariz., March 12 /PRNewswire/ -- iCrossing ( http://news.icrossing.com ), a global digital marketing agency, announced today that several executives will join other industry leaders to speak on how digital can be used to create truly connected brands at the South by Southwest (SXSW) Interactive Festival, to be held March 12-16 in Austin, Texas.

Adam Lavelle, iCrossing's chief strategy officer, will host a lively discussion with executives from Southwest Airlines, National Geographic, MyLikes, IBM and the Barbarian Group during the session, "Future 15: Connected Brands" on March 16 from 3:30 – 6 p.m. in Hilton D. They will discuss how brands need to be connected and live in an age of networks. Alisa Leonard-Hansen, senior social media evangelist, will also contribute to the panel "The Synaptic Web: Real-time is just the Beginning," on Saturday, March 13 at 3 p.m. at the Social Media Club House @ SXSW.

In addition, iCrossing digital marketing experts will discuss a broad range of digital marketing topics including mobile search, display and designing for visibility at Search Engine Strategies (SES) NYC, March 22-26 at the Hilton New York. iCrossing will also be exhibiting in booth 1004, in the Americas Hall The full SES NYC iCrossing speaker roster includes:

• Rachel Pasqua, director of mobile strategy, will be on a panel titled, "Augmented Reality: It's a Brave New World" on Tuesday, March 23 at 4:45 p.m.
• iCrossing strategy director Rob Garner, who was recently appointed to SEMPO's board of directors, will share insights on 'informed design' during the presentation, "Findability and Usability: How Designing for Visibility Pays Off" on Wednesday, March 24 at 2 p.m.
• Dax Hamman, vice president of display media, will be on a panel titled, "How the Search O/S is Changing the Display Game" on Thursday, March 25 at 10:30 a.m.

Shiva Vannavada, vice president, rich media technology, will also present on "Next Generation Websites: How Meaning is Transforming the Web" at Autonomy Interwoven's Executive Luncheon on March 18 at 11:30 a.m. in Los Angeles.

Founded more than a decade ago, iCrossing has grown from being the number one search agency in the U.S. to become one of the largest independent digital marketing agencies in the world. The company has successfully leveraged its search expertise across an expanded service offering – including Web design and development, mobile, display advertising and social media – to help world-class companies become truly connected brands.

Last year, iCrossing received "top honors for both its paid search and search engine optimization (SEO) current offering" in the Forrester Wave™: US Search Marketing Agencies, Q1 2009 report. iCrossing was also named the number one U.S. search marketing agency and number 11 digital agency in Advertising Age's Agency Report 2009 Index. iCrossing was also named 2009 Search Agency of the Year by OMMA Magazine.

About iCrossing

iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 550 employees in 12 offices in the U.S. and Europe. For more information, please visit http://www.icrossing.com

SOURCE iCrossing

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