iCrossing Wins OMMA Award for Fairmont Hotels & Resorts Search Campaign
Also Named Finalist for EPSON and Vail Resorts Web Sites
SCOTTSDALE, Ariz., Sept. 28 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, today announced that it has won the OMMA Award in the category of "Online Advertising Creativity: SEO Campaign" for its work with Fairmont Hotels & Resorts. The OMMA Awards are presented to the year's best in online media, marketing and advertising. Winners were announced last night at the OMMA Awards reception in New York.
When the faltering economy made luxury a hard sell, iCrossing developed a "Page One or Bust" search engine optimization campaign focused on page optimization and off-page link building to create awareness and drive consumers to Fairmont's website. The luxury hotel brand moved up in query rankings and gained a space above the fold based on common travel terms. Targeted keywords were tied to a 75 percent jump in revenue, a 67 percent increase in web traffic, and a 34 percent boost in first page ranks. By the end of June 2010, 76 percent of core generic keywords ranked on page one across all major search engines.
iCrossing was also named finalist for two awards in the Web Site Excellence category for the EPSON Coolville 'Deal-a-Day' Holiday Promotion, and the Vail.com home page for Vail Resorts.
Last week iCrossing announced that president and CEO, Don Scales has been named a 2010 OMMA Online All Star in the Media category. This annual award celebrates the digital stars who have "pushed their businesses to new levels of excellence through their outstanding achievements and thought leadership."
iCrossing has been building connected brands for global clients including Coca-Cola, Bank of America, Epson and Toyota since 1998. The company has successfully leveraged its search expertise across an expanded service offering – including Web design and development, mobile, display advertising and social media – to help world-class companies connect with their customers.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as Epson America , Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 600 employees in 12 offices in the U.S. and Europe. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.
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