iCurie Receives Latest Order Order from Central Electric Validates LED Cooling Performance

    SEOUL, South Korea, Oct. 31 /PRNewswire-FirstCall/ -- iCurie, Inc.
 (OTC: ICUR), a full solution provider in the field of thermal heat management
 for the PC, consumer electronics, lighting and display industries, announced
 today it has received its latest order. The order from Central Electronics, a
 top-tier illumination provider in Korea, validates iCurie's proprietary
 technology, which will be used in an LED cooling environment.
     Joo-Sung Lee, Chief Executive Officer of Central Electronics, said,
 "iCurie has a perfect solution for handling the space, heat and environmental
 challenges encountered by LED technologies.  We did extensive research and lab
 tests before selecting iCurie.  We are excited about the impressive lab-test
 results and we are proud to be the first lighting company to implement
 iCurie's technology in real solutions.  Central Electronics has a reputation
 for working with its customers to bring them the latest in cost-effective and
 performance-enhancing technologies to optimize the usage of LEDs.  By managing
 heat more efficiently, we can improve performance, quality and increase
 product lifetimes.  Working with iCurie will ensure we have cutting-edge
 thermal heat management solutions needed to remain ahead of the curve as LED
 technology becomes more widespread in general lighting environments."
     Hakan Wretsell, Chief Executive Officer of iCurie, said, "Central
 Electronics is one of Korea's more promising illumination companies and we are
 fortunate to be partnering with them.  This latest order is a further
 validation of our proprietary thermal management technology and represents the
 launch of a standardized product to be offered to illumination companies, like
 Central Electronics, worldwide as we expand beyond PC cooling solutions.  The
 lighting industry is moving more and more towards LED technologies due to
 performance and cost improvements.  As an enabling technology and extremely
 competitive cooling solution, iCurie is positioned to benefit from the LED
 industry's overall growth."
     Wretsell continued, "We have been very busy in 2005 as we aggressively
 work to commercialize our proprietary technology.  We are building a
 standardized product portfolio with performance ratios that exceed existing
 solutions in order to meet demand requirements of customers targeting the PC,
 illumination, lighting, and projector markets. We have established a full
 infrastructure to support our expected growth, including establishing iCurie
 as a fully reporting public company, setting up key global offices, expanding
 our operations team, opening a pilot plant and signing an LOI with a potential
 manufacturing partner.  At this time, we have several customer projects moving
 through test stages; closer to commercial launches. Test and sample orders
 have already been received from companies in the flat panel display, PCB, PC,
 and lighting industries. We are now setting up various distribution agents in
 strategic industries like automotive, projector, and telecommunications, while
 also initiating new customer projects in the defense, PC cooling after market,
 and lighting industries."
     Dr. Jeong Hyun Lee, Chief Technology Officer and Founder of iCurie,
 concluded, "Thermal heat management remains a critical concern to companies
 worldwide.  As consumers demand more functionality in lighter, thinner, more
 powerful devices, heat has become enemy #1.  We believe iCurie's proprietary
 solution, built on our portfolio of defensible patents, is the answer.  We
 believe that competing solutions, not yet launched, are struggling with
 numerous issues. Unfriendly fluid materials, large size, and gravity
 sensitivity seem to hold them back.  iCurie addresses all of these limitations
 with lighter, thinner, competitively priced, solutions.  Importantly, because
 we do not require an external power source, our solution is perfectly suited
 for flash memory based devices ranging from notebooks to wireless handheld
 devices and portable entertainment devices."
     About iCurie
     iCurie is a full solution provider in the field of thermal heat management
 for the PC, consumer electronics, communication and display industries.  The
 Company is a leader in developing and commercializing next-generation cooling
 solutions built on iCurie's patents in thermofluid nanotechnology. Former
 Samsung scientist Dr. Jeong Hyun Lee, also known for his award-winning work at
 NASA on two space shuttle missions, leads iCurie's team of engineers. iCurie's
 extensive intellectual property portfolio includes patents registered in Korea,
 the U.S., Japan and Taiwan, with patents pending in the EU, Russia, India and
 in China.  For more information, visit .
     Forward-Looking Statements:
     This press release contains forward-looking statements, involving risks
 and uncertainties. Such statements are based on management's current
 expectations and are subject to certain factors, risks and uncertainties that
 may cause actual results, events and performance to differ materially from
 those referred to or implied by such statements. In addition, actual future
 results may differ materially from those anticipated, depending on a variety
 of factors which include, but are not limited to, iCurie's ability to attract
 investors, iCurie's future operating results and general economic conditions
 affecting consumer spending, including uncertainties relating to global
 political conditions, such as terrorism and the conflict with Iraq. Readers
 are cautioned not to place undue reliance on these forward-looking statements,
 which speak only as of the date hereof. The Company does not intend to update
 any of the forward-looking statements after the date of this release to
 conform these statements to actual results or to changes in its expectations,
 except as may be required by law.
      Michael Karpheden
      iCurie, Inc.
      Chief Financial Officer
      Phone: (305) 529-6290
      David Pasquale / Abbas Qasim
      The Ruth Group
      Executive Vice President
      Phone: 646-536-7006 / 7014
      Email: /


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