NEW YORK, July 1 /PRNewswire/ -- ID Media, the largest direct response
and digital media services company in the U.S., is breaking new ground with
a Web- based system designed to bring the benefits of cost and convenience
enjoyed by large, national marketers to local dealers and franchisees. The
new tool, called M.O.R.E., an acronym representing Media Ordering for
Regional Excellence, offers technology that combines creative "ad-building"
with media ordering.
The newly launched proprietary tool is highly recommended for dealers,
franchisees, and agents in industries including food service, automotive
servicing, financial services, medical/dental, fitness, beauty and hair
care. The system allows local marketers of these brands access to corporate
advertising programs and the ability to customize their own offers with
contact information and other regional features. They can research, select,
and buy media, easily finalizing the transaction with a credit card. The
system, which was successfully beta tested by franchisees in the retail
beverage category, is now available for local franchisees nationwide with
corporate offices who participate.
The M.O.R.E system offers many promotional print media options
including shared mail, direct mail and even door-to-door pieces. Vendors
participating in the M.O.R.E system include ADS, PennySaver, RedPlum Media,
and Workplace Media.
"The M.O.R.E. system is very relevant to today's franchisee who is
competing hard for a share of the public dollar. Promotional print is a
proven approach for driving consumer sales. This new system takes a
promotion one step further because it combines corporate's brand know-how
with the local franchisee's targeting savvy," says Angela Crego, VP,
Account Director, ID Media. "Now these local experts can have access to the
same rates that national advertisers have enjoyed."
"The M.O.R.E. system provides brand marketers and their franchise
communities an innovative and easy new tool for local marketing," says Rob
Mason, Chief Sales Officer of Valassis. "M.O.R.E. is a great tool for today
and tomorrow that streamlines the local media planning and buying process
and allows operators to focus on their businesses. It's truly a one-stop
local marketing experience that we are pleased to be a part of."
"We have been carefully planning and developing this system and are
extremely excited about what opportunities the program offers," says ID
Media Chairman and CEO, Lynn Fantom. "M.O.R.E provides tremendous value to
our existing clients, and we anticipate it will be very attractive to
potential new clients as well. It puts marketing power right into the hands
of local marketers, allowing them to proactively sell themselves in their
regional markets, while enjoying national ad rates. This will take ROI
media to a new level of performance."
About ID Media
ID Media helps leading advertisers profit in today's fast-changing
media marketplace. The company, which is the largest direct and digital
media services company in the country, delivers the best possible return on
media investments because of its superior rates, research resources, and
reporting systems. ID Media serves clients including American Express,
Brink's Home Security, CA, HBO, Jamaica Tourism, Johnson & Johnson, Kaiser
Permanente, Nautilus, Nikon, SC Johnson, and Verizon from locations in New
York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group
of Companies (NYSE: IPG).
SOURCE ID Media