ID Media Launches New Local Marketing System Offers Local Control, National Buying Power

    NEW YORK, July 1 /PRNewswire/ -- ID Media, the largest direct response
 and digital media services company in the U.S., is breaking new ground with
 a Web- based system designed to bring the benefits of cost and convenience
 enjoyed by large, national marketers to local dealers and franchisees. The
 new tool, called M.O.R.E., an acronym representing Media Ordering for
 Regional Excellence, offers technology that combines creative "ad-building"
 with media ordering.
     The newly launched proprietary tool is highly recommended for dealers,
 franchisees, and agents in industries including food service, automotive
 servicing, financial services, medical/dental, fitness, beauty and hair
 care. The system allows local marketers of these brands access to corporate
 advertising programs and the ability to customize their own offers with
 contact information and other regional features. They can research, select,
 and buy media, easily finalizing the transaction with a credit card. The
 system, which was successfully beta tested by franchisees in the retail
 beverage category, is now available for local franchisees nationwide with
 corporate offices who participate.
     The M.O.R.E system offers many promotional print media options
 including shared mail, direct mail and even door-to-door pieces. Vendors
 participating in the M.O.R.E system include ADS, PennySaver, RedPlum Media,
 and Workplace Media.
     "The M.O.R.E. system is very relevant to today's franchisee who is
 competing hard for a share of the public dollar. Promotional print is a
 proven approach for driving consumer sales. This new system takes a
 promotion one step further because it combines corporate's brand know-how
 with the local franchisee's targeting savvy," says Angela Crego, VP,
 Account Director, ID Media. "Now these local experts can have access to the
 same rates that national advertisers have enjoyed."
     "The M.O.R.E. system provides brand marketers and their franchise
 communities an innovative and easy new tool for local marketing," says Rob
 Mason, Chief Sales Officer of Valassis. "M.O.R.E. is a great tool for today
 and tomorrow that streamlines the local media planning and buying process
 and allows operators to focus on their businesses. It's truly a one-stop
 local marketing experience that we are pleased to be a part of."
     "We have been carefully planning and developing this system and are
 extremely excited about what opportunities the program offers," says ID
 Media Chairman and CEO, Lynn Fantom. "M.O.R.E provides tremendous value to
 our existing clients, and we anticipate it will be very attractive to
 potential new clients as well. It puts marketing power right into the hands
 of local marketers, allowing them to proactively sell themselves in their
 regional markets, while enjoying national ad rates. This will take ROI
 media to a new level of performance."
     About ID Media
     ID Media helps leading advertisers profit in today's fast-changing
 media marketplace. The company, which is the largest direct and digital
 media services company in the country, delivers the best possible return on
 media investments because of its superior rates, research resources, and
 reporting systems. ID Media serves clients including American Express,
 Brink's Home Security, CA, HBO, Jamaica Tourism, Johnson & Johnson, Kaiser
 Permanente, Nautilus, Nikon, SC Johnson, and Verizon from locations in New
 York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group
 of Companies (NYSE:   IPG).


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