If You Build It, Will They Come? Caribbean Nation Offers Hockey a New Home

CuervoNation Hopes to Take Hockey From the Brink to the Beach

Feb 17, 2005, 00:00 ET from Jose Cuervo

    CuervoNation, Caribbean, Feb. 17 /PRNewswire/ -- League officials were not
 able to salvage the North American hockey season this year, but one Caribbean
 nation hopes it can.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20050217/NYTH133 )
     CuervoNation, a tiny eight-acre island off the coast of Tortola in the
 British Virgin Islands, today announced a daring proposal to stage one last
 hockey game -- and one really good party -- for both the fans and players
 alike this season. The island nation has offered to host the first-ever
 "Cuervo Margarita Cup" exhibition hockey game by constructing a one-of-a-kind
 ice rink on the beaches of the small island paradise.
     To complete the deal, two full rosters of current professional players, 50
 players and staff in total, must volunteer to play on the island for free
 (CuervoNation is prepared to cover all expenses associated with the players'
 travel and lodging). Furthermore, if the players agree to participate,
 CuervoNation will award a few lucky hockey fans 21 or older with free, all-
 expense-paid trips for two to the island to enjoy their first-ever hockey game
 on the beach. For those fans that can't make it to the island, CuervoNation
 will also work to secure a broadcast partner to air the game on television.
     Every year since 1919, hockey's prized trophy has been bestowed to a
 winning team, but this year will be different. The CuervoNation exhibition
 game, should the players accept the island offer, will forever be known as the
 "Cuervo Margarita Cup," (complete with a margarita glass-shaped trophy) and
 will signal a new era in hockey season championships.
     "Our island may not be known for hockey, but we think we have enough
 experience making ice for our Cuervo margaritas to stage an event that hockey
 fans will never forget," said Bertha Gonzalez, CuervoNation Ambassador to the
 U.S. "We hope the players will accept our generous offer and come here to
 provide their fans with something to remember about the 2005 season."
     The beaches of CuervoNation will provide a perfect backdrop for the game
 and for the fans to welcome back their sport. Despite its location in the
 Caribbean, this is not the first time CuervoNation has hosted a winter sport.
 In 1997, the island became temporary home to a training facility for U.S.
 snowboarders when 20 tons of snow was brought to the island for Olympic
 snowboarders Chris Klug and Lisa Kosglow. Both Klug and Kosglow went on to
 make the first-ever U.S. Olympic Snowboard team and compete in Nagano, Japan.
      *  CuervoNation notes that this promotion is an independent offer that is
         not sponsored by or otherwise affiliated with the NHL in any way.
     About CuervoNation
     CuervoNation, located in the Caribbean just off the coast of Tortola, was
 founded in 1996 by Jose Cuervo Tequila as a haven for refugees from the
 "political correctness" movement. The tiny island-nation guarantees citizens
 21 or older the right to Life, Liberty and a Pursuit of a Good Time.
     About Jose Cuervo
     Jose Cuervo is the largest producer of tequila throughout Mexico and
 around the world, exporting more than 50 million liters annually. In addition
 to Jose Cuervo Especial, the number one tequila worldwide, the Jose Cuervo
 portfolio of tequilas includes Jose Cuervo Clasico, Jose Cuervo Tradicional
 and Jose Cuervo Reserva de la Familia. The company also produces Jose Cuervo
 Margarita Mix and Authentic Jose Cuervo Margaritas.
     About Diageo
     Jose Cuervo Tequila is imported and marketed in the United States by
 Diageo North America, a subsidiary of Diageo plc. Diageo is the world's
 leading premium drinks business with an outstanding collection of beverage
 alcohol brands across spirits, wine and beer categories. These brands include:
 Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain
 Morgan, and Beaulieu Vineyard and Sterling Vineyards wines.
     Diageo is a global company, trading in more than 180 countries around the
 world. The company is listed on both the New York Stock Exchange (DEO) and the
 London Stock Exchange (DGE). For more information about Diageo, its people,
 brands and performance, visit http://www.diageo.com .
     Drink Responsibly

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