CHICAGO, June 4 /PRNewswire/ -- To launch its "Replay for Riches"
summer promotion, the Illinois Lottery invited people across the state of
Illinois to share one moment in their lives that deserved a second chance.
A camera crew set to the streets and talked to nearly 100 people about
their "second chance" moments. Some responses included:
-- "I would have called the guy that gave me his number."
-- "I wouldn't have re-gifted. I received a little mug and then gave it
back to the same person I got it from."
-- "I would relive my senior prom ... don't ask!"
-- "It would be my wedding day. And, my husband would be on time instead
of late and having someone go find him."
All the video responses can be viewed at
http://www.illinoislottery.com. Visitors to the site can also take part in
an interactive survey that asks participants to select a moment that they
would want to "replay" and view the results in real-time.
According to the survey, the 5 most popular second-chance "replay"
moments thus far include:
1. I would have chosen a different career path.
2. I would have taken that vacation.
3. I wouldn't have married so young.
4. I would have gotten more exercise.
5. I would have called/visited my parents more.
As an added bonus, online visitors can play virtual scratch-off games
and access details on how they can "Replay for Riches" this summer and get
a second chance at striking it rich.
Between now and August 29, 2008, the Lottery will select 12 weekly
winners to participate in their "Replay for Riches" promotion. Each winner
will attend a special qualifying round and spin the "Replay for Riches"
wheel, which features prize amounts varying from $25,000 to $150,000. Each
contestant will then decide whether to receive a prize check for the amount
shown on the wheel or to place the amount won on the "Replay for Riches"
leader board, with a chance to participate in the summer promotion's
The six contestants with the highest amounts on the leader board at the
end of the promotion will attend the "Replay for Riches" finale, where one
lucky winner will go home with $1 million and the remaining five finalists
will walk away with $100K.
"This summer's promotion is one of the Lottery's best ever," said
Illinois Lottery Director of Marketing Sarah Cummins. "Not only are we
offering a variety of exciting games and a chance at $1 million, but our
microsite has increased our online presence to further engage our players."
All qualifying instant tickets are marked with the "Million Dollar
Summer" logo in the upper right hand corner. These tickets include: "Sunny
Money" ($1 ticket), "Five Star Cash" ($5 ticket), "$2,000,000 Go For the
Gold" ($20 ticket), "Sizzlin Showdown" ($3 ticket), "Summer Spectacular"
($10 ticket), "Volley Bucks" ($2 ticket), and all online games purchased
between April 22, 2008 and August 29, 2008.
To enter, players have two options:
Option #1 -- Enter Online:
Enter via http://www.Illinoislottery.com by registering $30 in qualifying
non-winning tickets. Players should click on the "Million Dollar Summer"
logo on the home page then click the Online Ticket Entry tab on the right
Option #2 -- Enter by Mail:
Send in $30 in qualifying non-winning tickets with the player's name,
address and phone number on the back of each non-winning entry ticket to:
Illinois Lottery "Million Dollar Summer" Promotion
PO Box 19086
Springfield, Il 62794-9086
About the Illinois Lottery
Founded in 1974, the Illinois Lottery is a state agency with annual
sales over $2 billion. Since its inception, the Lottery has contributed
more than $14 billion to the state Common School Fund to assist K-12 public
schools. Players must be at least 18 years old. For more information on the
Illinois Lottery please visit our Web site at
Contact: Madonna Duncan (312) 255-3143 (office)
(773) 960-5829 (cell)
SOURCE Illinois Lottery