"I'm sorry" says Swiss Chalet, as iconic rotisserie sauce wins Greatest Canadian Symbol
Swiss Chalet Sauce beats out 'sorry-a polite apology' to win This Hour has 22 Minutes search for Canada's ultimate symbol
TORONTO, Dec. 16, 2013 /CNW/ - Today, Swiss Chalet issued a national apology for coming out on top as the Greatest Canadian Symbol. The competition, hosted by This Hour has 22 Minutes, pitted some of Canada's greatest icons against each other, including 'Toques' and 'Peter Mansbridge's Head', to uncover the country's ultimate symbol. With 87% of the votes, the iconic rotisserie sauce beat out 'sorry-a polite apology' to win the coveted top spot in the final round.
"We apologize to our competitors for winning the battle as the Greatest Canadian Symbol" says Dave Colebrook, VP of Marketing of Swiss Chalet. "We always knew that guests thought Swiss Chalet Sauce was tasty and are thrilled to add this to our Chalet Sauce accolades. We just can't help it that Canadians find our sauce to be a symbol of national pride."
Swiss Chalet was introduced to Canadians when we opened our doors in 1954. We sell more than two Olympic size swimming pools of Chalet sauce each year (or 50 million portions a year).
For additional contest information, visit www.22bracketbattle.ca.
Cara is Canada's largest full service restaurant organization. The Company is over 125 years old and operates some of the most recognized brands in the country, including Swiss Chalet Rotisserie & Grill®, Harvey's®, Milestones Grill & Bar®, Montana's Cookhouse® and Kelsey's Neighbourhood Bar & Grill® in addition to the newly acquired Prime brands including East Side Mario's®, Casey's®, Fionn MacCool's®, D'Arcy McGee's®, Paddy Flaherty's®, Tir nan Óg® and Bier Markt®. Canadian-owned and led, Cara now operates 843 corporate and franchise-owned restaurants across Canada. With the acquisition of Prime the Company and its restaurants now employ more than 50,000 associates across the country.
SOURCE Swiss Chalet