CULVER CITY, Calif., Feb. 14 /PRNewswire/ -- Following the announcement
that the digital marketing and production unit of Sony Pictures Digital
Entertainment joined Imageworks as Imageworks Interactive, Senior Vice
President Emmanuelle Borde announces Robert Speiser has been hired as Vice
President of Marketing and JD Black has been promoted to Vice President of
Client Services. Speiser and Black join Scott Nourse, Vice President of
Production, as the senior team alongside Borde.
Under the new management structure, Speiser will oversee marketing
strategy, new business development, market research and CRM while Black
will manage the day-to-day client services for all Imageworks Interactive's
clients and implement marketing strategy on their behalf. Nourse continues
in the position he has held since 2005 overseeing design, technology,
product development and web and video production.
"For a long time, marketing and client services were being handled
simultaneously within the same group," said Borde. "While they will
continue to work very closely, the move to clearly delineate the two
internally is an acknowledgement of our group's overall growth and a
necessary response in accommodating the needs of an increasing client base
by positioning our resources to best serve our clients."
Speiser joins Imageworks Interactive from the Designory Agency (Omnicom
Group). At the Designory, he was responsible for leading business
development and marketing for a range of clients including Nissan,
Infiniti, AIG and SunAmerica. Prior to the Designory, Speiser was Vice
President of Marketing and Business Development at Vendare Media where he
focused on the consumer packaged goods, entertainment and financial
Black has been with Sony Pictures since 1999, most recently as
Executive Director of Marketing and Client Services for Imageworks
Interactive overseeing day-to-day client services for Sony Pictures
Entertainment clients. During his tenure with the company, Black has
overseen e-commerce initiatives and the online extension of the Sony
Pictures Home Entertainment catalog into SonyPictures.com.
Nourse has served as Vice President of Production since 2005. Prior to
joining Sony Pictures, he was President and Co-Founder of the Austin,
Texas- based digital marketing agency Deeply Superficial Productions where
he managed creative services for such clients as Time Warner, Visa and the
United States Postal Service.
"Imageworks Interactive is a full-service interactive agency," said
Borde. "With JD, Scott and Robert, I am confident we have an executive team
in place that will grow our business, expand our offerings and maintain our
commitment to provide unparalleled client services."
About Sony Pictures Imageworks Interactive
Sony Pictures Imageworks Interactive provides its clients with
comprehensive digital marketing strategy, online research, customer
relationship management, product development and website design and
development. The unit is specialized in the management and extension of
entertainment brands into the digital space. Imageworks Interactive has
developed thousands of websites and digital campaigns for worldwide studio
initiatives, including a unified online presence for all of Sony Pictures
Entertainment at SonyPictures.com. Other notable worldwide campaigns
include the Spider-Man movie trilogy, Stuart Little, Open Season, Surf's
Up, Wheel of Fortune, JEOPARDY! and The Boondocks.
SOURCE Sony Pictures Imageworks