IMAX Transforms Hong Kong Culture Center For June 19 World Premiere Of Paramount Pictures' Transformers: Age of Extinction
LOS ANGELES, June 17, 2014 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX; TSX: IMX) and Paramount Pictures, a division of Viacom, Inc. (NASDAQ: VIAB) today announced that Michael Bay's fourth installment of the mega-blockbuster franchise Transformers: Age of Extinction will premiere June 19 at the Hong Kong Culture Center in Hong Kong, which is being specially transformed into an IMAX® 3D theatre for this one-night event. The film begins its global roll-out in IMAX theatres on June 25, with the U.S. IMAX launch on June 27.
The red-carpet event and screening will take place at the Hong Kong Culture Center, which is receiving a makeover of IMAX proportions exclusively for this event – complete with a 60-by-34-foot IMAX screen and IMAX's proprietary projection and sound technology.
Attendees of the event also will be able to see up close and personal the new IMAX® 3D Digital Camera, which is being flown to the premiere from IMAX's headquarters in Toronto where it is housed. Transformers: Age of Extinction is the first feature film to have been captured using the state-of-the-art 3D camera.
Attending the world premiere in Hong Kong is director Michael Bay, cast members Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Li Bingbing, T. J. Miller, Han Geng and the band IMAGINE DRAGONS, who wrote the original song "Battle Cry" for the film and will perform live on the rooftop of Harbour City following the film's screening.
"With Transformers: Age of Extinction, Michael Bay is taking IMAX 3D to the next level - putting moviegoers smack in the middle of the action with the Autobots as audiences have never seen before," said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. "We could not be more pleased to partner with our friends at Paramount to premiere the film at this one-of-a-kind world event."
"We are thrilled to be partnering with IMAX in Hong Kong as we debut Transformers: Age of Extinction on the worldwide stage," said Rob Moore, Vice Chairman, Paramount Pictures. "IMAX's 3D experience is a perfect fit for the size and spectacle of Michael Bay's new film and will excite and entertain audiences at the world premiere and around the globe."
Exclusively in IMAX® theatres, sequences filmed with the camera will expand to fill more of the IMAX screen and provide moviegoers with even greater scope, breathtaking image quality and earth-shattering 3D for a truly immersive experience.
Transformers: Age of Extinction, the fourth film in director Michael Bay's global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro's Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.
Transformers: Age of Extinction is produced by Paramount Pictures, with production assistance in mainland China by 1905 (Beijing) Network Technology Co., Ltd., China Movie Channel and Jiaflix Enterprises.
For more information about Transformers: Age of Extinction, please visit Paramount Pictures' official website at http://www.transformersmovie.com/.
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theatres to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of March 31, 2014, there were 840 IMAX theatres (707 commercial multiplexes, 18 commercial destinations and 115 institutions) in 57 countries.
IMAX®, IMAX® 3D, IMAX DMR®, Experience It In IMAX®, An IMAX 3D Experience®, The IMAX Experience® and IMAX Is Believing® are trademarks of IMAX Corporation. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
This press release contains forward looking statements that are based on IMAX management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. These risks and uncertainties are discussed in IMAX's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.
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SOURCE IMAX Corporation