Impart Media Group Acquires InTransit Media

Acquisition Expands Digital Signage Business to PATH System

in New York/New Jersey



Feb 07, 2006, 00:00 ET from IMPART Media Group, Inc.

    SEATTLE, Feb. 7 /PRNewswire-FirstCall/ -- IMPART Media Group, Inc.
 (OTC Bulletin Board:   IMMG), an innovator in the content, creation and
 management of out-of-home digital advertising and information networks, today
 announced that it has purchased all assets of Marlin Capital Partners II, LLC
 d/b/a InTransit Media, a privately-held advertising and marketing services
 company located in Pompano Beach, Florida and New York City. Included in the
 asset purchase are the exclusive rights to provide digital signage and
 out-of-home digital advertising services for the PATHVision digital network.
 The PATHVision system includes more than 277 displays throughout 13 transit
 stations in New York City and New Jersey that provide advertisements and
 informational spots for travelers.  IMPART Media Group, Inc. (IMPART), will
 continue to market the PATHVision system under the InTransit Media name, as it
 continues the rapid expansion of its travel network strategy.
     Laird Laabs, president and co-founder of IMPART stated, "We are extremely
 pleased to add the PATHVision system to our growing portfolio of solutions for
 the out-of-home digital advertising sector, and believe this acquisition will
 provide IMPART with a highly visible advertising opportunity to one of the
 most desirable demographic segments in the country." Laabs added, "As we
 mobilize our aggressive expansion in this rapidly growing advertising space,
 we will continue our mission to seek out additional strategic and viable
 market opportunities like those provided by InTransit Media and PATHVision."
     PATHVision is a digital signage system ideally suited for the growing
 out-of-home advertising sector. It provides information to a captive audience
 delivering more than 72 million annual viewer impressions.  The PATH transit
 system carries over 70% of the passengers entering New York City by rail from
 New Jersey; of those, 52% are Professional-Managerial, and over 59% are in the
 25-to-44 age range. This premier advertising venue also includes rail
 travelers passing through the new state-of-the-art PATH facility under
 construction at the World Trade Center. This high quality demographic audience
 represents a prime market for advertisers.  The PATHVision system provides
 up-to-date news, rail schedules, weather and related marketing messages and is
 already a successful venue with a marquee list of advertisers and sponsors
 including The Wall Street Journal, Barron's, Embassy Suites, HBO Sports,
 Washington Mutual, among others.
     IMPART believes that with the addition of its current and planned
 marketing resources, it will be able to greatly increase the revenue potential
 for PATHVision and will continue to provide the Port Authority with a
 state-of-the-art revenue generating partnership. Additional information about
 the PATHVision system and InTransit Media may be found at
 www.intransitmedia.com.
     "The terms of the acquisition and the relationships developed with Charles
 Eissa, Founder and Chief Operating Officer of InTransit Media, provided IMPART
 with two distinct opportunities-the ability to expand its out-of-home
 advertising model, and an investor partner opportunity," stated Joe F.
 Martinez IMPART Chairman and Chief Financial Officer.  "In the final
 analysis," Martinez stated, "the InTransit team was so impressed with IMPART
 and its market opportunities, that it recommended that Marlin Capital managing
 partner Mike Brauser, make an investment in IMPART by taking stock in lieu of
 cash for the majority of the purchase price in the transaction -- a true
 testament to the merits of a successful negotiation and trust in the abilities
 of each partner."
 
     About IMPART Media Group, Inc.
     IMPART Media Group, Inc., (OTC Bulletin Board:   IMMG), headquartered in
 Seattle, Washington, is a rapidly expanding digital signage leader in the
 emerging out-of-home media sector. The company is growing through a
 consolidation strategy that includes acquiring the industries best and
 brightest talent and most advanced solutions to create a broad, integrated
 one-stop communications media company focused on digital signage and networked
 advertising offerings for leading brands in industries such as retail,
 grocery, banking, restaurants, hospitality, government and public spaces,
 among others. The company's digital media solutions enable the simultaneous
 delivery of video content to a variety of remote audiences in real time,
 allowing for immediate customization of messages through a centralized network
 operations center. More information please visit: www.impartmedia.com.
 
     This release includes projections of future results and "forward-looking
 statements" as that term is defined in Section 27A of the Securities Act of
 1933 as amended (the "Securities Act"), and Section 21E of the Securities
 Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are
 included in this release, other than statements of historical fact, are
 forward-looking statements. Although the respective management of IMPART Media
 Group, Inc. believes that the expectations reflected in these forward-looking
 statements are reasonable, they can give no assurance that such expectations
 will prove to have been correct. Important factors that could cause actual
 results to differ materially from the expectations are disclosed in this
 release, including, without limitation, in conjunction with those
 forward-looking statements contained in this release.
 
     Public Relations: Cheryl Isen, Principal, Isen and Company
      (425) 222-0779 or Cheryl@IsenandCo.com
 
     Investor Relations: Rick Lutz, LC Group
      (404) 261-1196 or LCGroup@mindspring.com
 
 

SOURCE IMPART Media Group, Inc.
    SEATTLE, Feb. 7 /PRNewswire-FirstCall/ -- IMPART Media Group, Inc.
 (OTC Bulletin Board:   IMMG), an innovator in the content, creation and
 management of out-of-home digital advertising and information networks, today
 announced that it has purchased all assets of Marlin Capital Partners II, LLC
 d/b/a InTransit Media, a privately-held advertising and marketing services
 company located in Pompano Beach, Florida and New York City. Included in the
 asset purchase are the exclusive rights to provide digital signage and
 out-of-home digital advertising services for the PATHVision digital network.
 The PATHVision system includes more than 277 displays throughout 13 transit
 stations in New York City and New Jersey that provide advertisements and
 informational spots for travelers.  IMPART Media Group, Inc. (IMPART), will
 continue to market the PATHVision system under the InTransit Media name, as it
 continues the rapid expansion of its travel network strategy.
     Laird Laabs, president and co-founder of IMPART stated, "We are extremely
 pleased to add the PATHVision system to our growing portfolio of solutions for
 the out-of-home digital advertising sector, and believe this acquisition will
 provide IMPART with a highly visible advertising opportunity to one of the
 most desirable demographic segments in the country." Laabs added, "As we
 mobilize our aggressive expansion in this rapidly growing advertising space,
 we will continue our mission to seek out additional strategic and viable
 market opportunities like those provided by InTransit Media and PATHVision."
     PATHVision is a digital signage system ideally suited for the growing
 out-of-home advertising sector. It provides information to a captive audience
 delivering more than 72 million annual viewer impressions.  The PATH transit
 system carries over 70% of the passengers entering New York City by rail from
 New Jersey; of those, 52% are Professional-Managerial, and over 59% are in the
 25-to-44 age range. This premier advertising venue also includes rail
 travelers passing through the new state-of-the-art PATH facility under
 construction at the World Trade Center. This high quality demographic audience
 represents a prime market for advertisers.  The PATHVision system provides
 up-to-date news, rail schedules, weather and related marketing messages and is
 already a successful venue with a marquee list of advertisers and sponsors
 including The Wall Street Journal, Barron's, Embassy Suites, HBO Sports,
 Washington Mutual, among others.
     IMPART believes that with the addition of its current and planned
 marketing resources, it will be able to greatly increase the revenue potential
 for PATHVision and will continue to provide the Port Authority with a
 state-of-the-art revenue generating partnership. Additional information about
 the PATHVision system and InTransit Media may be found at
 www.intransitmedia.com.
     "The terms of the acquisition and the relationships developed with Charles
 Eissa, Founder and Chief Operating Officer of InTransit Media, provided IMPART
 with two distinct opportunities-the ability to expand its out-of-home
 advertising model, and an investor partner opportunity," stated Joe F.
 Martinez IMPART Chairman and Chief Financial Officer.  "In the final
 analysis," Martinez stated, "the InTransit team was so impressed with IMPART
 and its market opportunities, that it recommended that Marlin Capital managing
 partner Mike Brauser, make an investment in IMPART by taking stock in lieu of
 cash for the majority of the purchase price in the transaction -- a true
 testament to the merits of a successful negotiation and trust in the abilities
 of each partner."
 
     About IMPART Media Group, Inc.
     IMPART Media Group, Inc., (OTC Bulletin Board:   IMMG), headquartered in
 Seattle, Washington, is a rapidly expanding digital signage leader in the
 emerging out-of-home media sector. The company is growing through a
 consolidation strategy that includes acquiring the industries best and
 brightest talent and most advanced solutions to create a broad, integrated
 one-stop communications media company focused on digital signage and networked
 advertising offerings for leading brands in industries such as retail,
 grocery, banking, restaurants, hospitality, government and public spaces,
 among others. The company's digital media solutions enable the simultaneous
 delivery of video content to a variety of remote audiences in real time,
 allowing for immediate customization of messages through a centralized network
 operations center. More information please visit: www.impartmedia.com.
 
     This release includes projections of future results and "forward-looking
 statements" as that term is defined in Section 27A of the Securities Act of
 1933 as amended (the "Securities Act"), and Section 21E of the Securities
 Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are
 included in this release, other than statements of historical fact, are
 forward-looking statements. Although the respective management of IMPART Media
 Group, Inc. believes that the expectations reflected in these forward-looking
 statements are reasonable, they can give no assurance that such expectations
 will prove to have been correct. Important factors that could cause actual
 results to differ materially from the expectations are disclosed in this
 release, including, without limitation, in conjunction with those
 forward-looking statements contained in this release.
 
     Public Relations: Cheryl Isen, Principal, Isen and Company
      (425) 222-0779 or Cheryl@IsenandCo.com
 
     Investor Relations: Rick Lutz, LC Group
      (404) 261-1196 or LCGroup@mindspring.com
 
 SOURCE  IMPART Media Group, Inc.