Imperia Entertainment Casts UFC Fighter Mike Swick in Mixed Martial Arts Movie 'Never Submit'

    BEVERLY HILLS, Calif., March 21 /PRNewswire-FirstCall/ -- Imperia
 Entertainment, Inc. (Pink Sheets:   IPEI) announced today that it has cast
 UFC fighter Mike "Quick" Swick in a fighter role in the Mixed Martial Arts
 feature film, "Never Submit". "We are thrilled to have Mike join our cast
 of legendary fighters, who will be joined by seasoned actors in this first
 feature film surrounding the sport of mixed martial arts," said Kenneth
 Eade, Executive Producer. Imperia's casting director, Rosemary Welden, is
 currently in the process of making offers to name actors for anchor roles
 in the film.
     Mike Swick was a fighter on the hit TV show, "The Ultimate Fighter:
 Season 1." After his success as a fighter on the show, he was granted a
 middleweight contract with the UFC. Mike lays claim to some of the quickest
 knockouts in MMA. His knockouts of Alex Schnoenauer and Gideon Ray were two
 of the faster knockouts in UFC History; thus his nickname, "Quick."
     "Never Submit," starring Cam Gigandet, and star fighters Ken Shamrock,
 Josh Koscheck, Cung Le, Michael McDonald, Mauricio Shogun Rua, and Nate
 Quarry, is a movie set in the world of MMA. The performances will be a mix
 of nationally recognized actors and fighters. "Never Submit" is an
 inspirational tale similar to "Rocky," but the lead character is an
 intelligent young man (as are most fighters competing in this sport) rather
 than a beaten-down punch-drunk fighter. An amazing cast of characters will
 round out this film; each from different walks of life; each with his own
 set of circumstances and motivating factors driving him to be the best.
 "Never Submit" is a metaphor describing the way these athletes live their
     Imperia Entertainment, Inc. ( ) is a
 company that has emerged as a player in the area of independent film
 production and distribution, once monopolized by the major film studios. In
 conjunction with its distribution subsidiary, Imperia International
 Distribution, the company engages in investing in and producing and
 distributing full-length feature films. Along with its equity interest in
 "All That I Need" ( ), released in theaters last year,
 and now being marketed for DVD distribution, Imperia's film properties
 include its feature film, "Say It In Russian" (
 ), starring Faye Dunaway and Agata Gotova, "Brothers," by Tarquin Gotch
 ("Home Alone"), "An Ordinary Hero," produced by Imperia's subsidiary,
 Muller Media, Inc. (Pink Sheets:   MUME), and the award-winning "Autograph"
 television series ( ), which airs on the OlympuSAT system.
     This press release contains statements, which may constitute "forward-
 looking statements" within the meaning of the Securities Act of 1933 and
 the Securities Exchange Act of 1934, as amended by the Private Securities
 Litigation Reform Act of 1995. Those statements include statements
 regarding the intent, belief or current expectations of Imperia
 Entertainment, Inc. and members of its management as well as the
 assumptions on which such statements are based. Prospective investors are
 cautioned that any such forward-looking statements are not guarantees of
 future performance and involve risks and uncertainties, and that actual
 results may differ materially from those contemplated by such
 forward-looking statements. Important factors currently known to management
 that could cause actual results to differ materially from those in
 forward-looking statements include fluctuation of operating results, the
 ability to compete successfully and the ability to complete before-
 mentioned transactions. The company undertakes no obligation to update or
 revise forward-looking statements to reflect changed assumptions, the
 occurrence of unanticipated events or changes to future operating results.
     Imperia Entertainment, Inc.
     Kenneth Eade: 310-275-0089 or

SOURCE Imperia Entertainment, Inc.

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