Improvita's Well Kids Zone (R) Products Help Kids 'Lick' Flu Symptoms

Dec 14, 2004, 00:00 ET from Improvita Health Products, Inc.

    CLEVELAND, Dec. 14 /PRNewswire/ -- Put the Well Kids Zone line of products
 on your next shopping list. The holidays are fast approaching, but along with
 the season of good cheer, sleigh bells and snowmen comes the season of winter
 colds and influenza.  Children suffer an average of 6 to 8 colds a year, and
 this year in particular threatens to be an especially bad flu season, as the
 United States faces a dangerous flu vaccine shortage leaving thousands
 vulnerable to this year's strain.  To help combat this year's winter ailments,
 Improvita is introducing the Well Kids Zone, a product line designed
 specifically for children.
     The Well Kids Zone line includes Runny Rhino Cold Relief products, Gassy
 Gator stomach relief products, Boogie Busters Nasal Spray, and the re-
 introduction of the Get Better Bear Pops.  The Runny Rhino Cold Relief line
 includes lollipops, gels, lozenges and jelly bean/chews; its active formula of
 Taste-Zero Chelated Vitamin C with Zinc boosts the immune system and relieves
 cold symptoms. Boogie Busters Nasal Spray provides fast relief of nasal
 congestion by moisturizing and opening a child's nasal passages. And, the
 Gassy Gator line is an excellent source of calcium available in pops, gels and
 jelly bean/chews; it relieves upset stomachs, nausea, and symptoms of the
 stomach flu.  Finally, the Get Better Bear Sore Throat Pops are bear-shaped
 lollipops brought out of hibernation this year when Improvita purchased the
 product line from Wyeth Consumer Healthcare.
     The innovative lollipop, gel, lozenge, and chew delivery modalities from
 the Well Kids Zone line provide the slow release of active formulations that
 are proven to help alleviate cold and flu symptoms, boost immune systems and
 shorten the duration of the illness.  Each mode of delivery has advantages:
 Lollipops are safer for little mouths than lozenges since they reduce the
 choking hazard, and they relieve sore throat pain. Chews provide the same
 active vitamins and minerals, but in an easy-to-administer soft chew jelly
 bean form.  Some children prefer the gel with its innovative pump, and the
 lozenges are appropriate for adults.
     Improvita is also excited about the implementation of nanotechnology in
 the foundation of the Well Kids Zone gel products, the Runny Rhino Cough and
 Cold Relief Gel and Gassy Gator Nausea Relief Gel.  Nanotechnology, the
 science of building and manipulating structures at a molecular level, has
 allowed for better control of dosing, potency and stability.  Nanoparticles
 are a perfect size for targeting bacteria and viruses with precision.
     Since the year 2000, Improvita has been improving and increasing its line
 of homeopathic wellness alternatives for adults and children. Well Kids Zone
 products are sold at popular food, mass and drug retail chains nationwide,
 such as Wal-Mart, Kmart, CVS, Walgreen's, Albertsons, RiteAid and For more information on Improvita Health Products Inc.
 visit .

SOURCE Improvita Health Products, Inc.