CLEVELAND, Dec. 14 /PRNewswire/ -- Put the Well Kids Zone line of products
on your next shopping list. The holidays are fast approaching, but along with
the season of good cheer, sleigh bells and snowmen comes the season of winter
colds and influenza. Children suffer an average of 6 to 8 colds a year, and
this year in particular threatens to be an especially bad flu season, as the
United States faces a dangerous flu vaccine shortage leaving thousands
vulnerable to this year's strain. To help combat this year's winter ailments,
Improvita is introducing the Well Kids Zone, a product line designed
specifically for children.
The Well Kids Zone line includes Runny Rhino Cold Relief products, Gassy
Gator stomach relief products, Boogie Busters Nasal Spray, and the re-
introduction of the Get Better Bear Pops. The Runny Rhino Cold Relief line
includes lollipops, gels, lozenges and jelly bean/chews; its active formula of
Taste-Zero Chelated Vitamin C with Zinc boosts the immune system and relieves
cold symptoms. Boogie Busters Nasal Spray provides fast relief of nasal
congestion by moisturizing and opening a child's nasal passages. And, the
Gassy Gator line is an excellent source of calcium available in pops, gels and
jelly bean/chews; it relieves upset stomachs, nausea, and symptoms of the
stomach flu. Finally, the Get Better Bear Sore Throat Pops are bear-shaped
lollipops brought out of hibernation this year when Improvita purchased the
product line from Wyeth Consumer Healthcare.
The innovative lollipop, gel, lozenge, and chew delivery modalities from
the Well Kids Zone line provide the slow release of active formulations that
are proven to help alleviate cold and flu symptoms, boost immune systems and
shorten the duration of the illness. Each mode of delivery has advantages:
Lollipops are safer for little mouths than lozenges since they reduce the
choking hazard, and they relieve sore throat pain. Chews provide the same
active vitamins and minerals, but in an easy-to-administer soft chew jelly
bean form. Some children prefer the gel with its innovative pump, and the
lozenges are appropriate for adults.
Improvita is also excited about the implementation of nanotechnology in
the foundation of the Well Kids Zone gel products, the Runny Rhino Cough and
Cold Relief Gel and Gassy Gator Nausea Relief Gel. Nanotechnology, the
science of building and manipulating structures at a molecular level, has
allowed for better control of dosing, potency and stability. Nanoparticles
are a perfect size for targeting bacteria and viruses with precision.
Since the year 2000, Improvita has been improving and increasing its line
of homeopathic wellness alternatives for adults and children. Well Kids Zone
products are sold at popular food, mass and drug retail chains nationwide,
such as Wal-Mart, Kmart, CVS, Walgreen's, Albertsons, RiteAid and
DrugStore.com. For more information on Improvita Health Products Inc.
visit http://www.improvita.com .
SOURCE Improvita Health Products, Inc.