NEW YORK, March 14 /PRNewswire-FirstCall/ -- For the Irish, the "gift of
gab" is as much a part of their lore as the Blarney Stone. Unfortunately,
according to the US Census, only 34 million Americans can claim Irish
ancestry, and therefore are lucky enough to have inherited this valuable gift.
For the rest of the country left searching for the right words on St.
Patrick's Day, Colum Egan, Master Distiller of Bushmills(R) Irish Whiskey,
shares some of his favorite Irish toasts at 1-800-BUSHMILLS.
"The most important aspect of any toast is the words themselves," says
Egan. "The toasts are often short poems, mixing great tidings with a bit of
whimsy and a large dose of Irish charm."
Egan also draws from his experience as Master Distiller of the world's
oldest Irish Whiskey to tap into authentic Irish sentiments. Some of Egan's
May you have warm words on a cold evening, a full moon on a dark night, and
the road downhill all the way to your door.
May the Irish hills caress you,
May her lakes and rivers bless you,
May the luck of the Irish enfold you,
May the blessings of Saint Patrick behold you.
Of course, the right words are only part of the effort, and Egan provides
the following advice when asked to deliver the night's salutations:
-- All good things must come to an end: Close with a dose of Gaelic.
Slainte (pronounced slahn-chuh) means "to your health" and is the Irish
equivalent to "Cheers!"
-- Practice. But not too much: Prepare ahead of time, but don't rehearse
so much that you don't sound natural.
-- Loose lips, sink ships: St. Patrick's Day is a time to celebrate, but
drink responsibly to maintain your composure during toasting time.
To hear more tips and a full list of Egan's top ten toasts, call
1-800-BUSHMILLS this St. Patrick's Day season.
Bushmills(R) Irish Whiskey enjoys a worldwide reputation as the uniquely
authentic Irish Whiskey with a rich tradition and heritage that has endured
for nearly four centuries. Bushmills is an authentic, premium Irish whiskey,
produced, aged and distributed at the world's oldest Irish Distillery, located
in the town that share its name. Triple distilled Bushmills is made with the
finest malted Irish barley and pure Irish water and is the only Irish whiskey
that offers the full range of blends (standard and deluxe) and single malts -
all of which share Bushmills distinct characteristics: Bushmills Original(R);
Black Bush(R), Bushmills(R) 10 year-old; Bushmills(R) 16 year-old and the rare
Bushmills(R) 21 year-old.
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, wines, and beer
categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, and Crown Royal, as well as
Beaulieu Vineyard and Sterling Vineyards wines.
Diageo is a global company, trading in more than 200 markets around the
world. The company is listed on both the New York Stock Exchange (DEO) and the
London Stock Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at http://www.diageo.com . Celebrating life,
every day, everywhere, responsibly.
Please Drink Responsibly
Contact: Laura Peet Mara Flynn/Ofer Erenfeld
Diageo North America Alan Taylor Communications
646-223-2173 212-714-1280 x339/335