In Need of a Toast for St. Patrick's Day? Turn to 1-800-BUSHMILLS

Slainte! The Master Distiller of the World's Oldest Irish Whiskey Shares His

Favorite Toasts

Mar 14, 2006, 00:00 ET from Diageo

    NEW YORK, March 14 /PRNewswire-FirstCall/ -- For the Irish, the "gift of
 gab" is as much a part of their lore as the Blarney Stone. Unfortunately,
 according to the US Census, only 34 million Americans can claim Irish
 ancestry, and therefore are lucky enough to have inherited this valuable gift.
 For the rest of the country left searching for the right words on St.
 Patrick's Day, Colum Egan, Master Distiller of Bushmills(R) Irish Whiskey,
 shares some of his favorite Irish toasts at 1-800-BUSHMILLS.
     "The most important aspect of any toast is the words themselves," says
 Egan. "The toasts are often short poems, mixing great tidings with a bit of
 whimsy and a large dose of Irish charm."
     Egan also draws from his experience as Master Distiller of the world's
 oldest Irish Whiskey to tap into authentic Irish sentiments. Some of Egan's
 favorites are:
  May you have warm words on a cold evening, a full moon on a dark night, and
                  the road downhill all the way to your door.
                        May the Irish hills caress you,
                      May her lakes and rivers bless you,
                     May the luck of the Irish enfold you,
                 May the blessings of Saint Patrick behold you.
     Of course, the right words are only part of the effort, and Egan provides
 the following advice when asked to deliver the night's salutations:
     -- All good things must come to an end: Close with a dose of Gaelic.
        Slainte (pronounced slahn-chuh) means "to your health" and is the Irish
        equivalent to "Cheers!"
     -- Practice.  But not too much: Prepare ahead of time, but don't rehearse
        so much that you don't sound natural.
     -- Loose lips, sink ships: St. Patrick's Day is a time to celebrate, but
        drink responsibly to maintain your composure during toasting time.
     To hear more tips and a full list of Egan's top ten toasts, call
 1-800-BUSHMILLS this St. Patrick's Day season.
     About BUSHMILLS:
     Bushmills(R) Irish Whiskey enjoys a worldwide reputation as the uniquely
 authentic Irish Whiskey with a rich tradition and heritage that has endured
 for nearly four centuries.  Bushmills is an authentic, premium Irish whiskey,
 produced, aged and distributed at the world's oldest Irish Distillery, located
 in the town that share its name.  Triple distilled Bushmills is made with the
 finest malted Irish barley and pure Irish water and is the only Irish whiskey
 that offers the full range of blends (standard and deluxe) and single malts -
 all of which share Bushmills distinct characteristics: Bushmills Original(R);
 Black Bush(R), Bushmills(R) 10 year-old; Bushmills(R) 16 year-old and the rare
 Bushmills(R) 21 year-old.
     About Diageo:
     Diageo is the world's leading premium drinks business with an outstanding
 collection of beverage alcohol brands across spirits, wines, and beer
 categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
 Baileys, Cuervo, Tanqueray, Captain Morgan, and Crown Royal, as well as
 Beaulieu Vineyard and Sterling Vineyards wines.
     Diageo is a global company, trading in more than 200 markets around the
 world. The company is listed on both the New York Stock Exchange (DEO) and the
 London Stock Exchange (DGE). For more information about Diageo, its people,
 brands, and performance, visit us at . Celebrating life,
 every day, everywhere, responsibly.
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              Diageo North America        Alan Taylor Communications
              646-223-2173                212-714-1280 x339/335