In The Top 10 Most Romantic Cities, Spring is Here and Boomer Couples are Ready! Bert Sperling's BestPlaces Announces Top 10 U.S. Cities Where Romance is

Blooming for Boomers

    PITTSBURGH, April 20 /PRNewswire-FirstCall/ -- Home may be where the
 heart is, but for many baby boomers(i), home is also where guests stop by
 unannounced, "to-do" lists seem to grow longer by the minute and bills
 crowd the mailbox waiting to be paid. However, a new study, conducted by
 Bert Sperling of Sperling's BestPlaces, found the top 10 cities in the
 United States where romance blooms for boomers -- no matter what the
 interruption. Interestingly, Pittsburgh came out on top as the number one
 city where the boomer set is finding special moments for romance.
     In fact, according to the study(ii), boomer marriage rates in
 Pittsburgh ranked eighth among the 50 largest metro areas in the United
 States. The study also found that Pittsburgh has the second-lowest percent
 of divorced and separated boomer adults among the 50 largest cities. Living
 in the most romantic city, Pittsburgh boomers are ready for the special
 moments in a relationship and take the time to create them, by showering
 their true love in flowers and candy. According to the study, floral sales
 in Pittsburgh ranked number one and candy sales ranked number two among the
 top 10 cities.
     "More than 78 million Americans are considered part of the boomer
 generation(iii). The boomer couples living in these top cities are keeping
 romance alive and have shown they don't need a special occasion in order to
 spoil their one-and-only," said Bert Sperling, research expert and founder
 of Sperling's BestPlaces. "This study suggests that it is often the little
 things that they do that mean the most when it comes to expression of
     Top 10 Cities That Have That Loving Feeling
     1.  Pittsburgh, Pa.
     2.  Salt Lake City/Ogden, Utah
     3.  Raleigh/Durham/Chapel Hill, N.C.
     4.  Providence, R.I. - Fall River/Warwick, Mass.
     5.  Charlotte/Gastonia, N.C. - Rock Hill, S.C.
     6.  Hartford, Conn.
     7.  Minneapolis/St. Paul, Minn.
     8.  Rochester, N.Y.
     9.  Dallas, Texas
     10. Houston, Texas
     "The top 10 cities in our study had a very high number of married
 boomers and conversely a very low divorce rate for this generation. These
 factors weighed heavily in our study, while ballroom dancing, floral,
 jewelry and candy sales, and great restaurants -- some of the ways boomers
 keep romance in bloom -- supplemented our findings," explained Sperling.
     Fast Facts
     The "Steel City" isn't the only place in the United States where
 romance is thriving for baby boomers. Other hot spots for romance include:
     --  Dancing the night away keeps romance alive for boomers in Providence,
         R.I. - Fall River-Warwick, Mass. This metro area is where you will
         find the highest number of ballroom dance venues among the top 10
     --  Baby boomers in Dallas, Texas keep romance simmering by taking time
         out of their week to schedule a dinner date. Ranking number one among
         the top 10 cities for great restaurants, Dallas offers boomers the
         most options for fine dining.
     --  The city streets of Providence, R.I. - Fall River-Warwick, Mass. and
         Hartford, Conn. are sparkling with romance. They ranked number one and
         two respectively among the top 10 cities for jewelry purchased as
     --  Salt Lake City-Ogden, Utah has a sweet tooth that rivals other metro
         areas.  It ranked first among the top 10 cities in chocolate sales.
     Are boomers in your city ready for romance? To find out how your city
 ranked, visit If it didn't make the list,
 take a moment to read the tips for enhancing your romantic life and
 maintaining intimacy.
     Study Overview
     The "Where Romance is Booming" study was conducted by Bert Sperling of
 Sperling's BestPlaces and sponsored by Eli Lilly and Company (NYSE:   LLY),
 the maker of Cialis(R) (tadalafil)(iv). The study evaluates the top 10
 cities, of the 50 largest metro areas in the United States, where baby
 boomers are living life most romantically. Taking into consideration
 marriage and divorce rates in each city, as well as the number of great
 restaurants, dance studios, and chocolate, jewelry and flower sales,
 Sperling identified the top 10 most romantic cities for boomers.
     About Sperling's BestPlaces
     Bert Sperling has been helping people find their own "Best Place" to
 live, work and retire for nearly 20 years. His firm, Sperling's BestPlaces,
 puts facts in the hands of the public so they can make better decisions
 about best places to live, work, retire, play, or relocate. More
 information about Bert and his studies is available at
     About Cialis
     Cialis(R) (tadalafil) is approved by the FDA for the treatment of
 erectile dysfunction. It is not indicated for romance or relationship
     Cialis was approved by the FDA in November 2003 for the treatment of
 erectile dysfunction. Cialis is available by prescription only and is not
 for everyone. Men taking nitrates, often used for chest pain, should not
 take Cialis. Such a combination could cause a sudden, unsafe drop in blood
 pressure. The most common side effects with Cialis were headache, upset
 stomach, delayed backache or muscle ache. As with any ED tablet, in the
 rare event of priapism (an erection lasting more than four hours), men
 should seek immediate medical attention to avoid long-term injury. Men
 should not drink alcohol in excess with Cialis.
     Cialis does not protect a man or his partner from sexually transmitted
 diseases, including HIV. In rare instances, men taking prescription ED
 tablets (including Cialis) reported a sudden decrease or loss of vision.
 It's not possible to determine if these events are related directly to the
 ED tablets or to other factors. If a man has a sudden decrease or loss of
 vision, he should stop taking Cialis and seek immediate medical attention.
     Men should discuss their medical conditions and all medications with
 their doctors to ensure Cialis is right for them and that they are healthy
 enough for sexual activity. For full patient information, visit
     About Eli Lilly and Company
     Lilly, a leading innovation-driven corporation, is developing a growing
 portfolio of first-in-class and best-in-class pharmaceutical products by
 applying the latest research from its own worldwide laboratories and from
 collaborations with eminent scientific organizations. Headquartered in
 Indianapolis, Ind., Lilly provides answers -- through medicines and
 information -- for some of the world's most urgent medical needs.
 Additional information about Lilly is available at
     (i)   For the purposes of this study, "baby boomers" are those aged 45 to
     (ii)  "Where is Romance Booming" Study Results Report, Bert Sperling
           BestPlaces, sponsored by Eli Lilly and Company. The study focused on
           the 50 largest metro areas in the United States, which contain over
           50 percent of the population.  Within those areas, the study
           examined factors in three major categories: demographics, lifestyle,
           and resources. These categories included such factors as marital
           status (including divorce rate), sales of jewelry, candy and
           flowers, and the presence of romantic activities like ballroom
           dancing and fine dining options.
           The demographics were derived from U.S. Census data, selected to
           include only the population aged 45 to 60 years, and the activities
           chosen were those which signified a high degree of romantic
           participation for the target age group.
     (iii) 2005 U.S. census bureau data.
     (iv)  Cialis(R) is a registered trademark of Lilly ICOS LLC.
     (Logo: )

SOURCE Eli Lilly and Company

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