Inaugural Downtown Race To Raise $1 Million+ For NYC Youth

03 Sep, 2015, 08:41 ET from Youth INC

NEW YORK, Sept 3, 2015 /PRNewswire-USNewswire/ -- On Saturday, October 17th, New Yorkers of all ages will take part in RBC Race for the Kids, Royal Bank of Canada's ("RBC") inaugural race in partnership with Youth INC, which aims to raise critical funds for youth-serving nonprofits in New York City.  Community leaders, public officials, RBC employees, families and the media are invited to participate in various athletic activities to benefit Youth INC, its 57 nonprofit partner organizations, and additional charities that RBC supports, such as Big Brothers Big Sisters of NYC, Memorial Sloan Kettering Cancer Center and Ronald McDonald House NY. The day will kick off with a 3K Family Fun Run and shorter Kids' Runs with activities and entertainment to follow. RBC employees will also compete in the RBC Challenge, where teams test their strength, endurance, and agility through six events as part of the fundraiser. The race is open to the general public. To register or make a contribution, please visit: and help raise our city for New York City kids.

WHY: RBC is proud to lead the charge for an event that will positively impact millions of NYC children who benefit from the services of these incredible charities. RBC has a long legacy of supporting children's causes worldwide and we take a holistic approach, supporting programs that address the needs of the "whole" child – mind, body and spirit.  RBC is proud to partner with Youth INC as they take the same approach – serving NYC children through a diverse network of 57 nonprofits, each with its own mission and model. This race is part of the global RBC Race for the Kids series, which brings families, communities and RBC employees together to raise money for local children's charities.

WHEN: Saturday, October 17, 2015
10:00 a.m.3K Family Fun Run
11:00 a.m.RBC Challenge
11:30 a.m.Kids ¼ Mile Race
11:45 a.m.Kids 100 Yard Dash

WHERE: Brookfield Place Waterfront Plaza
230 Vesey St. New York, NY 10281 (between Liberty St. and Vesey St.)

MEDIA: RBC and Youth INC will be available to speak with the media throughout the day. To attend, please contact:

Joel Moore, Hill+Knowlton Strategies
(212) 885-0468

Hannah Sloane, RBC Capital Markets
(212) 558-0441

Jenna Stasiewicz, Youth INC
(212) 401-4062

About RBC
RBC is Canada's largest bank and one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. RBC employs approximately 79,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 39 other countries. To learn more about RBC visit:

About Youth INC
Youth INC's venture philanthropy model uses a rigorous screening process to identify the most promising nonprofits serving kids. Youth INC helps its nonprofit partners to develop robust fundraising capabilities, build a strong board, and establish metrics to increase and better illustrate their impact. Youth INC also issues capacity building grants that accelerate growth and drive sustainable scale. Over the life of their partnership with Youth INC, participating nonprofits experience an average increase of more than 160 percent in revenue, 45 percent increase in Board size and, most importantly, 120 percent increase in the number of youth served.  Since 1995, our venture philanthropy model has helped raise over $55 million to transform over 130 nonprofits and improve the lives of more than 600,000 New York City youth. To learn more about Youth INC visit:

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