ATLANTA, Oct. 19 /PRNewswire/ -- Eighty year olds aren't often the focus of fashion shows but on October 16, Russell Athletic presented a fashion show to celebrate the 80th birthday of the sweatshirt and innovations in women's sportswear. (Photo: http://www.newscom.com/cgi-bin/prnh/20061019/CLTH089A ) The fashion show took place during the Inaugural Women's Sports Foundation (WSF) Hall of Fame Inductee Breakfast on Monday, October 16, 2006 at the Waldorf=Astoria. The WSF Hall of Fame inductees were introduced at the breakfast and honored at the annual awards ceremony that evening. The fashion show featured the latest developments in retail and team apparel for women from the Spring 2007 line and a visual presentation of the history of women's sportswear. Women's Sports Foundation President Dominique Dawes emceed the fashion show, and WSF athletes and high school athletes from the GoGirlGo! program modeled and entertained the crowd. "Russell Athletic is proud of the continued partnership with the Women's Sports Foundation. From our beginnings as a women's undergarment company to the launch of the women's athletic apparel line, we are committed to providing innovative products on the fields of play for all levels of female athletes. "Hosting the Hall of Fame Inductee breakfast and fashion show was a fantastic opportunity to showcase new, innovative Russell Athletic apparel on elite athletes. The athletes enhanced the fashion show and we were proud to see them outfitted in Russell Athletic prior to being honored for their accomplishments that evening," said Alex Hodges, VP of marketing for Russell Athletic. The professional athletes that modeled included: * Tania Satchwell, Motocross - Women's pro national champion, seven-time New Zealand women's national champion * Andia Winslow, Golf - First African-American to play varsity golf for Yale University. In April 2006, Winslow became the first African- American to compete on the LPGA in four years * Noelle Pikus-Pace, Skeleton - 2004-2005 World Cup skeleton champion * Kara Mann, Weightlifting - National Strongwoman Champion, All Nations Strength & Fitness silver medalist * Nia Adballah, Taekwondo - 2004 Olympic Games Taekwondo silver medalist, Pan American Games medalist, five-time U.S. Open medalist The fashion show concluded with a celebration of the 80th birthday of the sweatshirt. Each person in the audience was given a special commemorative sweatshirt and Billie Jean King and Alex Hodges, VP of Marketing at Russell Athletic, blew out candles on the birthday cake after the audience sang "Happy Birthday, dear Sweatshirt." For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best. This fall, Russell Athletic recognizes the 80th birthday of the sweatshirt with the company's biggest marketing campaign in more than a decade. The sweatshirt was first created by Bennie Russell, son of Russell Corporation's founder Benjamin Russell, in 1926 and was first used as warm-ups for football and track teams. Russell Athletic is committed to female athletes, from amateur to professional, and continues to seek ways to improve performance and comfort. In 2006, the women's basketball team at Georgia Tech debuted the Russell Athletic racerback jersey. The jersey, designed for women, by women, features a sleeker silhouette than traditional basketball tanks and allows for a larger, more comfortable range of motion. This year also brought Russell Athletic's biggest launch ever, Dri-Power Fleece. Dri-Power wicks moisture away from the body to transferring sweat away from the skin and allowing for a drier, more comfortable workout. Russell Athletic introduced Dri-Power performance fabrics in the 2002 spring line and this fall was the first to incorporate moisture management technology with fleece. ABOUT RUSSELL ATHLETIC Russell Athletic serves as the main operating division and flagship brand of Russell Corporation. Russell Athletic is dually headquartered in Alexander City, Alabama, and Atlanta, Georgia, and employs 1,800 people worldwide. For more than 100 years, Russell Athletic has supplied America's athletes and teams with the latest innovations to help them perform at their best. This year Russell Athletic will outfit more than 500 Division I teams and offer more than 200 pieces in its Fall 2006 retail line alone. www.russellathletic.com ABOUT THE WOMEN'S SPORTS FOUNDATION Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a national charitable educational organization seeking to advance the lives of girls and women through sport and physical activity. For more information, please call the Foundation at (800) 227-3988 or visit www.WomensSportsFoundation.org or www.GoGirlGo.com.
SOURCE Russell Athletic