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Inaugural Women's Sports Foundation Hall of Fame Breakfast Presented by Russell Athletic a Success

Fashion Show Featuring Innovations and History Presented During Breakfast



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    ATLANTA, Oct. 19 /PRNewswire/ -- Eighty year olds aren't often the
 focus of fashion shows but on October 16, Russell Athletic presented a
 fashion show to celebrate the 80th birthday of the sweatshirt and
 innovations in women's sportswear.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20061019/CLTH089A )
     The fashion show took place during the Inaugural Women's Sports
 Foundation (WSF) Hall of Fame Inductee Breakfast on Monday, October 16,
 2006 at the Waldorf=Astoria. The WSF Hall of Fame inductees were introduced
 at the breakfast and honored at the annual awards ceremony that evening.
     The fashion show featured the latest developments in retail and team
 apparel for women from the Spring 2007 line and a visual presentation of
 the history of women's sportswear. Women's Sports Foundation President
 Dominique Dawes emceed the fashion show, and WSF athletes and high school
 athletes from the GoGirlGo! program modeled and entertained the crowd.
     "Russell Athletic is proud of the continued partnership with the
 Women's Sports Foundation. From our beginnings as a women's undergarment
 company to the launch of the women's athletic apparel line, we are
 committed to providing innovative products on the fields of play for all
 levels of female athletes.
     "Hosting the Hall of Fame Inductee breakfast and fashion show was a
 fantastic opportunity to showcase new, innovative Russell Athletic apparel
 on elite athletes. The athletes enhanced the fashion show and we were proud
 to see them outfitted in Russell Athletic prior to being honored for their
 accomplishments that evening," said Alex Hodges, VP of marketing for
 Russell Athletic.
     The professional athletes that modeled included:
       * Tania Satchwell, Motocross - Women's pro national champion, seven-time
          New Zealand women's national champion
       * Andia Winslow, Golf  - First African-American to play varsity golf for
          Yale University. In April 2006, Winslow became the first African-
          American to compete on the LPGA in four years
       * Noelle Pikus-Pace, Skeleton - 2004-2005 World Cup skeleton champion
       * Kara Mann, Weightlifting - National Strongwoman Champion, All Nations
          Strength & Fitness silver medalist
       * Nia Adballah, Taekwondo - 2004 Olympic Games Taekwondo silver
          medalist, Pan American Games medalist, five-time U.S. Open medalist
     The fashion show concluded with a celebration of the 80th birthday of
 the sweatshirt. Each person in the audience was given a special
 commemorative sweatshirt and Billie Jean King and Alex Hodges, VP of
 Marketing at Russell Athletic, blew out candles on the birthday cake after
 the audience sang "Happy Birthday, dear Sweatshirt."
     For more than 100 years, Russell Athletic has supplied America's
 athletes and teams with the latest innovations to help them perform at
 their best. This fall, Russell Athletic recognizes the 80th birthday of the
 sweatshirt with the company's biggest marketing campaign in more than a
 decade. The sweatshirt was first created by Bennie Russell, son of Russell
 Corporation's founder Benjamin Russell, in 1926 and was first used as
 warm-ups for football and track teams.
     Russell Athletic is committed to female athletes, from amateur to
 professional, and continues to seek ways to improve performance and
 comfort. In 2006, the women's basketball team at Georgia Tech debuted the
 Russell Athletic racerback jersey. The jersey, designed for women, by
 women, features a sleeker silhouette than traditional basketball tanks and
 allows for a larger, more comfortable range of motion.
     This year also brought Russell Athletic's biggest launch ever,
 Dri-Power Fleece. Dri-Power wicks moisture away from the body to
 transferring sweat away from the skin and allowing for a drier, more
 comfortable workout. Russell Athletic introduced Dri-Power performance
 fabrics in the 2002 spring line and this fall was the first to incorporate
 moisture management technology with fleece.
     ABOUT RUSSELL ATHLETIC
     Russell Athletic serves as the main operating division and flagship
 brand of Russell Corporation. Russell Athletic is dually headquartered in
 Alexander City, Alabama, and Atlanta, Georgia, and employs 1,800 people
 worldwide. For more than 100 years, Russell Athletic has supplied America's
 athletes and teams with the latest innovations to help them perform at
 their best. This year Russell Athletic will outfit more than 500 Division I
 teams and offer more than 200 pieces in its Fall 2006 retail line alone.
 www.russellathletic.com
     ABOUT THE WOMEN'S SPORTS FOUNDATION
     Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a
 national charitable educational organization seeking to advance the lives
 of girls and women through sport and physical activity. For more
 information, please call the Foundation at (800) 227-3988 or visit
 www.WomensSportsFoundation.org or www.GoGirlGo.com.
 
 

SOURCE Russell Athletic

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