Incentive Program From Answer Financial Broadens Appeal Of Online Insurance Market

Partner Program Helps Web Sites Make the Most of Their 'Internet Real Estate'

May 22, 2001, 01:00 ET from Answer Financial Inc.

    LOS ANGELES, May 22 /PRNewswire/ -- Answer Financial Inc., one of the
 earliest companies to market insurance and financial advice effectively over
 the Internet, has launched its first "partners' program," which opens one of
 the company's web sites -- -- and integrated call
 center to millions of consumers clicking through from other popular sites
 across the country.
     "We're the only insurance and financial products site with major products
 available real-time in all 50 states, so consumer-oriented sites can earn a
 higher return on more of their 'Internet real estate' by permitting their
 valued customers to click through to our site," said Alan Snyder, president
 and CEO of Answer Financial.  "Customers will be able to get free on-line
 quotes and make realistic comparisons among 175 competing carriers and product
 providers and purchase the plans they choose."
     Dubbed "Answer For Partners," the program offers very competitive payments
 for each visit from a partner's site to Answer Financial.  A unique aspect of
 the program is that it will pay partners for each product lead generated by a
 single hand-off.  Each referred customer may generate multiple opportunities
 for a partner to earn revenue, and partners receive a higher level of payout
 for progressively higher levels of qualified referral traffic.
     Answer For Partners also gives program participants the opportunity to
 seamlessly facilitate insurance purchases via an insurance site featuring the
 partner's brand, look and feel.  Details on the program and sign-up procedures
 are available at
     Until now, Answer Financial has focused on affinity groups and employee
 groups to build a direct market more than 15 million people strong.  The
 partners program represents the first full-scale outreach to consumers beyond
 Answer's traditional target markets.
     "When a partner refers a customer to us, it can be assured the customer
 will receive unparalleled front-to-back service, online or over the phone,
 from licensed, salaried financial professionals," Snyder added.  "We continue
 to be the most dynamic source of personal financial information and products
 available with a vast array of insurance, annuities, legal services, home
 warranties and more."
     Although the program has just been introduced, more than 200 web sites
 have already signed up, including:,, DrBenefits
 Interactive, and
     Answer Financial Inc. features auto, home, life, health, dental, long-term
 care ands annuity products, as well as, prepaid legal services; professional
 income tax assistance; home warranties; vision and prescription discount
 plans; online banking; credit cards travel protection, including roadside
 assistance and pet insurance.  The site and call center offer access to
 175 top-rated national providers through intranets, the Internet and by
 toll-free phone.
     For further information, please contact Tracy Olmstead Williams,
 310-458-1224,, for Answer Financial Inc.
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SOURCE Answer Financial Inc.