PHILADELPHIA, April 28 /PRNewswire/ -- Independence Blue Cross (IBC)
will host Philadelphia's first National Walk @ Lunch Day(SM) on Wednesday,
April 30 from 11 a.m. to 2 p.m., encouraging Philadelphians to use their
lunch break for walking, and demonstrating how easy it is to fit regular
exercise into a busy lifestyle. IBC leads the charge to walk toward better
health, as thousands of IBC associates and other Philadelphia workforce
employees will walk around City Hall, joining tens of thousands across the
country participating in this national event.
National Walk @ Lunch Day, sponsored by the Blue Cross Blue Shield
Association is designed to engage employers everywhere to host lunchtime
walks and promote the health benefits of physical activity during the
business day. Participants will walk around City Hall three times in order
to complete a 1.5-mile walk -burning an average of 122 calories*. It is
estimated that collectively, the walkers circling City Hall on April 30
will burn nearly 500,000 total calories.
"Our mission is to help our members stay well and strengthen the well-
being of our community. Our event, National Walk @ Lunch Day, accomplishes
both of these objectives," said Joseph A. Frick, president and CEO at
Independence Blue Cross. "The real reward for well-informed, active
consumers is better health and fewer medical problems down the road.
Walking is one of the simplest and safest forms of physical exercise,
resulting in stronger health overall."
At noon, Mayor Michael Nutter will present a proclamation to IBC's
president and CEO Joe Frick to commemorate this day as the City's inaugural
participation in National Walk @ Lunch Day. Dick Vermeil, former coach for
the Philadelphia Eagles, will share personal insight on how commitment to a
fitness goal helped him to achieve desired results. Ben Franklin will also
be on hand to talk about how Philadelphia, since its early days, has always
been a city for walking. As part of the event, IBC's Wellness Van will be
parked at City Hall to offer walkers and the public free health education,
blood pressure checks, and body composition screenings on a first-come,
"Philadelphia is a wonderfully walkable city - one that lends itself to
perfect lunchtime exercise from any vantage point," said Mayor Michael
Nutter. "I am proud that we have such stunning architecture, terrific
shopping, spring-blooming parks, and sights rich with beautiful history
throughout Philadelphia. You could walk every day for a year and never need
to repeat the same route. I encourage you to use this event as a kick-off
for a regular lunchtime walk and enjoy all that Philadelphia has to offer
"By making exercise part of a daily lunchtime routine, individuals can
fit exercise into a very busy schedule," said Richard L. Snyder, M.D.,
senior vice president of Health Services at IBC. "The cost of treating
illness and chronic disease caused by inactive lifestyles is significant.
Getting just 30 minutes of physical activity, such as a brisk walk, five
times a week has substantial health benefits, such as lowering the risk of
developing cardiovascular disease, hypertension and type 2 diabetes. It can
also improve the health of muscles, bones and joints."
In summing up the purpose of the event, Frick said, "We are proud to
serve our customers and members every step of the way by offering programs
like National Walk @ Lunch Day to assist them in reaching their goals to
live healthier lives. We care about the wellness of our members because
when people are healthy, everyone wins."
Frick added that because good health is the focus of IBC's business,
IBC offers many programs like this to help members stay motivated to
maintain good health and wellness, and to help them become informed
consumers of health care.
IBC's Blue Crew volunteers will serve as the event staff for the walk.
Blue Crew is made up of nearly 700 individuals who volunteer their time for
dozens of events throughout the year. Blue Crew strengthens IBC's role as a
business leader by involving all levels of associates in meaningful
outreach programs that strengthen our community.
*Based on a 154-pound person.
Independence Blue Cross: Here for you every step of the way.
Independence Blue Cross is the leading health insurer in Southeastern
Pennsylvania, providing coverage to nearly 3.4 million people. For 70
years, Independence Blue Cross and its affiliates have offered high-quality
health care coverage tailored to meet the changing needs of members,
employers, and health care professionals. Independence Blue Cross's HMO and
PPO health care plans have consistently received the highest ratings from
the National Committee for Quality Assurance. Independence Blue Cross is an
independent licensee of the Blue Cross Blue Shield Association, an
association of independent Blue Cross and Blue Shield Plans. For more
information visit www.ibx.com.
Members of the media are invited to participate as walkers as part of
this first-ever event at City Hall.
SOURCE Independence Blue Cross