LITTLE FALLS, N.J., Sept. 4 /PRNewswire/ -- With a population of more
than one billion and a growing taste for Western sophistication, India has
become one of the fastest growing markets for cosmetics and toiletries,
according to a newly published study by worldwide consulting and research
firm Kline & Company. Sales of cosmetics and toiletries grew a whopping
12.6% in 2006, and marketers are recognizing the tremendous potential in
this budding market.
"As the country becomes more westernized, the industry as a whole is
becoming more sophisticated to meet consumer demands," says Carrie Mellage,
director of the consumer products practice for Kline's market research
group. "We're seeing a major shift across the board, from the types of
products sold to their formulations and even the purchase channels."
Data in Kline's In-depth Report Series, Global Cosmetics & Toiletries
2006, indicates India is currently the thirteenth largest market in the
world for cosmetics and toiletries. Despite having among the lowest levels
of per capita spending on personal care products, averaging just $3.40 per
person in 2006, the market is evolving into one of the most promising
worldwide, particularly with regard to skin care. With more Indian women
entering the workforce, they are placing greater emphasis on personal
appearance and are spending more to look their best.
"Indian women have officially joined the search for the Fountain of
Youth, driving up sales of both anti-aging and skin-whitening products to
help them develop a younger, fairer complexion," Mellage says.
Indian consumers are also moving away from traditional talcum powder
toward more modern deodorants and antiperspirants. Marketers are now
expected to rise to the occasion with innovative products and revamped
pricing strategies to help garner a significant share of this segment of
Mellage will present a full overview of the Indian cosmetics and
toiletries market at 10:30 a.m. on Tuesday, September 18, at the HBA Global
Expo in New York.
Global Cosmetics & Toiletries 2006: India is one in a series of
regional reports comprising Kline's annual service dedicated to assessing
21 product categories in the cosmetics, toiletries, and fragrance markets
across 16 countries in Europe, Asia, Latin America, and North America. This
comprehensive program also features more than 250 company profiles and
provides subscribers with the flexibility to purchase individual reports by
For more information about Global Cosmetics & Toiletries 2006, go to
www.klinegroup.com/reports/y559b.asp or contact a member of our global
sales team at www.klinegroup.com/contact/directory.asp.
Kline is a worldwide consulting and research firm dedicated to
providing the kind of insight and knowledge that helps companies find a
clear path to success. The firm has served the management consulting and
market research needs of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for nearly 50 years. For
more information, visit www.KlineGroup.com.
For more information, contact:
Carrie Mellage, Director, Consumer Products Practice