Indicators Reveal Room For Improvement Among U.S. Small Businesses
Cutting-Edge Web Design And Cost-Effective Marketing Schemes Shift Paradigm
REDONDO BEACH, Calif., Feb. 1, 2013 /PRNewswire-iReach/ -- As consumer confidence weakens, business owners find themselves scrambling for new ways to combat the downward spiral of a recessed economy. Recently released data in the world of small business reveals there is plenty of room for improvement, particularly in the realm of web design.
In January 2013, the National Federation of Independent Businesses (NFIB) produced a report that exposed the "most important problems" with small businesses today. Among survey responders, a whopping 19 percent stated the most significant issue with their business was "poor sales." It's increasingly evident that small businesses simply don't have the upfront capital to invest in a website or website redesign. Yet a website, especially an e-commerce site (enabling one to sell goods online), is likely the company's best shot at increased sales. It's the ultimate catch-22 of small business.
To most, these statistics should not be that surprising. In March 2012, important data was verified by E-Marketer, Barlow Researchers, the U.S. Census Bureau, and Jupiter Research regarding small business websites. The data revealed that business owners who chose not to develop a company website did so because they could not afford one. And the future appears just as bleak; only 13 percent of responders said they were planning to launch a website down the road.
To make matters even worse, the general consensus among small businesses operating in today's unique economic environment reveals lead generation is down like usual. However, according to the same data above, only 35 percent of small business websites actually focus on lead generation.
So is there any hope for small businesses? "Of course," says Steve Brown, owner of Hermosa Web Design (HWD), a California firm that provides low-cost web design, search engine optimization (SEO), social media marketing, online marketing, public relations, and a host of professional copywriting services.
"In the pre-Web 2.0 world of information sharing, most businesses developed their websites to be purely informational. Today, many small businesses are simply not aware of modern web design and online marketing practices. Consequently, their online brand awareness has hit a standstill, the number of new prospects has dissipated, and profit margins have shrunk," Brown said.
Brown also stresses the importance of mobile-friendly websites, which his team develops in conjunction with every website they create. Yet another survey, conducted by Web.com (Network Solutions' parent company), revealed that only 14 percent of U.S. small business owners utilize mobile-friendly websites. The same survey also found that 84 percent of small businesses with a mobile presence see an increase in new business activity. Once again it comes down to company capital as the catch-22 scenario endures.
Small business owners are generally presented with quotes of more than $3,000 for the development of a new website. Take into account a minimal marketing budget and it is not surprising that only about half of American small businesses have websites. It is also not surprising that a large percentage of these websites are poorly designed, considering the speed at which technology is accelerating. Small businesses simply do not have the revenue to keep up.
But is $3,000 truly an accurate quote? Not necessarily. Brown said his firm's packages start at only $199. Through the use of a user-friendly content management system (CMS), his clients also can make changes to their site at any time. HWD even provides revenue-sharing options and monthly payment plans for most companies.
While the fate of the economy in 2013 and beyond is unknown, convincing data reveals there is still great opportunity for growth among small businesses. Through smart, cutting-edge web design, direct-response copywriting, and various marketing installments, businesses can not only survive, but even flourish with much less up-front capital than in years past.
Hermosa Web Design (HWD) is a full-service web design and marketing firm specializing in revitalizing small businesses. Located in Redondo Beach, Calif., the firm is committed to providing its clients with engaging web design, creative copywriting, visually striking graphics, and effective marketing plan development. For more information about Hermosa Web Design, please visit their site at www.HermosaWebDesign.com.
SOURCE Hermosa Web Design
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