Industry Veterans Join Forces to Launch Retail Entertainment Design (RED)

Company Rocks the In-Store Competition Quickly With Acquisition of

Content Library, Signing of National Accounts



Mar 21, 2006, 00:00 ET from Retail Entertainment Design

    SEATTLE, March 21 /PRNewswire/ -- With more than 100 years of combined
 expertise in the retail, hospitality, entertainment, music and film
 industries, the founders of Retail Entertainment Design (RED) have entered the
 in-store entertainment field intent on becoming the best of breed in the
 burgeoning industry.
     The company evidently has hit the ground running.
     In October 2005, RED acquired Rockamerica, the foremost company in the
 licensing, programming, production, editing, promotion and distribution of
 music video programming worldwide, complemented by the company's team of in-
 house producers, editors and graphic designers on board to create and deliver
 original client content.
     On the heels of the Rockamerica acquisition, RED contracted with Virgin
 MegaStores in November 2005 to provide all in-store entertainment programming
 content for the company.  Hollywood Video has also partnered with RED to
 provide in-store entertainment and launch a revenue-generating network that
 enables advertisers to reach more than 30 million entertainment consumers on a
 monthly basis throughout its 2075 locations.
     "While there exists a variety of industry competitors offering
 entertainment hardware and software, it became apparent through our collective
 experiences there was a real need for a company that goes beyond cookie-cutter
 solutions and off-the-shelf products to create a captivating in-store
 entertainment experience that maximizes retail performance and return on
 investment," said RED Chief Executive Officer Brian Marin, formerly an
 executive with DMX and ScreenPlay, Inc. "We aim to meet that unfulfilled niche
 and secure a leadership position through inside-out thinking and highly
 customized content."
     "The key to any retailer's success in this day and age is to unleash the
 power of people's specials interest through consistent branding," adds RED
 President Brian Hirsh, also an alumnus of DMX. "And that is our mission ... to
 be our clients' de facto marketing partner.
     "By marrying an in-depth understanding of clients' branding, marketing and
 merchandising goals, a depth and breadth of bleeding-edge entertainment
 content, and our expertise in delivering complementary, third-party
 advertisers to the mix, we offer an unprecedented ability to elevate our
 partner's brand images."
     With its infrastructure in place and a business model that has already
 attracted high-profile partnerships, RED will be celebrating its debut
 officially at GlobalShop 2006, scheduled March 26-28 at the Orange County
 Convention Center in Orlando, Fla. (Booth #6333).
     "We're confident that we are in a position to take the retail environment
 experience to a dynamic new level, for partners and consumers alike," Marin
 said. "We're eager to introduce the industry to the unique solutions we
 offer."
 
     ABOUT RETAIL ENTERTAINMENT DESIGN
     With studios in Seattle, Washington and New York City, Retail
 Entertainment Design (RED) specializes in high-level creative visual content,
 promotions, ad placement and marketing solutions for retail, hospitality,
 entertainment, music and film industries. The company's founders and
 principals bring extensive and complementary experience in marketing &
 entertainment, with a common purpose: to explore the infinite and exciting
 future of audio/visual entertainment as a dynamic branding and sales tool;
 creating fresh, unique content; connecting with an otherwise hard-to-reach
 audience; and forging lasting links between mutually beneficially industries.
 
 

SOURCE Retail Entertainment Design
    SEATTLE, March 21 /PRNewswire/ -- With more than 100 years of combined
 expertise in the retail, hospitality, entertainment, music and film
 industries, the founders of Retail Entertainment Design (RED) have entered the
 in-store entertainment field intent on becoming the best of breed in the
 burgeoning industry.
     The company evidently has hit the ground running.
     In October 2005, RED acquired Rockamerica, the foremost company in the
 licensing, programming, production, editing, promotion and distribution of
 music video programming worldwide, complemented by the company's team of in-
 house producers, editors and graphic designers on board to create and deliver
 original client content.
     On the heels of the Rockamerica acquisition, RED contracted with Virgin
 MegaStores in November 2005 to provide all in-store entertainment programming
 content for the company.  Hollywood Video has also partnered with RED to
 provide in-store entertainment and launch a revenue-generating network that
 enables advertisers to reach more than 30 million entertainment consumers on a
 monthly basis throughout its 2075 locations.
     "While there exists a variety of industry competitors offering
 entertainment hardware and software, it became apparent through our collective
 experiences there was a real need for a company that goes beyond cookie-cutter
 solutions and off-the-shelf products to create a captivating in-store
 entertainment experience that maximizes retail performance and return on
 investment," said RED Chief Executive Officer Brian Marin, formerly an
 executive with DMX and ScreenPlay, Inc. "We aim to meet that unfulfilled niche
 and secure a leadership position through inside-out thinking and highly
 customized content."
     "The key to any retailer's success in this day and age is to unleash the
 power of people's specials interest through consistent branding," adds RED
 President Brian Hirsh, also an alumnus of DMX. "And that is our mission ... to
 be our clients' de facto marketing partner.
     "By marrying an in-depth understanding of clients' branding, marketing and
 merchandising goals, a depth and breadth of bleeding-edge entertainment
 content, and our expertise in delivering complementary, third-party
 advertisers to the mix, we offer an unprecedented ability to elevate our
 partner's brand images."
     With its infrastructure in place and a business model that has already
 attracted high-profile partnerships, RED will be celebrating its debut
 officially at GlobalShop 2006, scheduled March 26-28 at the Orange County
 Convention Center in Orlando, Fla. (Booth #6333).
     "We're confident that we are in a position to take the retail environment
 experience to a dynamic new level, for partners and consumers alike," Marin
 said. "We're eager to introduce the industry to the unique solutions we
 offer."
 
     ABOUT RETAIL ENTERTAINMENT DESIGN
     With studios in Seattle, Washington and New York City, Retail
 Entertainment Design (RED) specializes in high-level creative visual content,
 promotions, ad placement and marketing solutions for retail, hospitality,
 entertainment, music and film industries. The company's founders and
 principals bring extensive and complementary experience in marketing &
 entertainment, with a common purpose: to explore the infinite and exciting
 future of audio/visual entertainment as a dynamic branding and sales tool;
 creating fresh, unique content; connecting with an otherwise hard-to-reach
 audience; and forging lasting links between mutually beneficially industries.
 
 SOURCE  Retail Entertainment Design