Inergetics Announces the Launch of its Private Label Channel and Executes Supply Agreement with Muscle Maker Grill Restaurants
PARAMUS, N.J., Feb. 9, 2012 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leader in targeted product development for the Clinical Nutrition and Sports Supplement Markets, announced the launch of the Company's private label channel and entered into a supply agreement with Muscle Maker Grill Restaurants ("MMG") to power the chain's Muscle Maker Grill Ultra Pro energizer protein shakes. "This new channel and relationship is a significant catalyst for our Company." stated Mark Mirken CEO. He further stated "We have created two new applications of our proprietary technology and formulations that will launch our revenue ramp beginning in the second quarter of 2012."
Muscle Maker Grill, LLC ("MMG"), one of the fastest growing health food franchise operations in the United States, has 53 restaurants in six States. MMG currently sells, on average, over 300 protein shakes weekly at each restaurant.
"The Company's entrance into the private label channel, positions Surgex to become the nutritional technology provider powering emerging brands" commented CEO Mark Mirken. He further stated, "Inergetics now serves three distinct channels: Private Label, Collegiate, and Retail and will continue to introduce new products to further penetrate our existing customers, while we expand into new business channels and scale our distribution platform."
Under the supply agreement, Surgex will be the exclusive nutritional technology provider powering MMG's energizer shakes. The Surgex formulation is a protein based multi component nutrition powder that delivers over 40 grams of protein. MMG plans to launch Muscle Maker Grill Ultra Pro (SHAKES) powered by Surgex in Q2 of 2012. The contract contains minimum purchase requirements over its term and will be made in three flavors initially: Chocolate, Vanilla, and Strawberry.
About Inergetics, Inc.
Inergetics, Inc. is a leading developer of nutritional supplements for the Clinical Health and Sports Supplement markets. Inergetics has developed Surgex® sports nutrition formula to meet the nutritional needs of professional, Olympic and amateur elite athletes that experience post-workout symptoms such as fatigue, loss of lean muscle, oxidative stress, and reduced immune function. Additionally, Inergetics has established a line of Resurgex™ products that provide comprehensive nutritional support for actively treated cancer patients as well as those in post-treatment care and elderly members of the assisted living community. To learn more about Inergetics, visit www.inergetics.com, the Resurgex product website and online store, and www.resurgex.com, and the Surgex® product website and online store at www.surgexsports.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words ``believes,'' ``expects,'' "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements". Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
Mark C. Mirken, CEO
SOURCE Inergetics, Inc.
More by this Source
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.