Inergetics Elevates Scott Zitiello to National Sales Director and Appoints Sara Barth as Creative Director Zitiello to Lead Market Expansions and Business Development Initiatives; Barth to Develop Creative Branding for Growing Line of Nutraceutical Products
NEWARK, N.J., April 29, 2014 /PRNewswire/ -- Inergetics, Inc. (OTCBB: NRTI), a leading developer of nutritional supplements, today announced the appointment of Scott Zitiello as National Sales Director and Sara Barth as Creative Director. Both Mr. Zitiello and Ms. Barth will work closely with Inergetics CEO Mike James and Chief Marketing Officer Jim Kras to help accelerate the company's growth into new markets and expansion of its product lines.
Since Mr. Zitiello joined Inergetics in October of last year to lead the company's growth in the Southeast region, he has garnered important distribution partners including Winn Dixie, Harris Teeter, Ingles, and ShopRite in the Northeast region. In his new position as National Sales Director, Mr. Zitiello will continue to pursue top-tier distribution partnerships for the company nationwide.
As Creative Director, Ms. Barth will lead all creative and strategic initiatives to build on Inergetics' plan for continued growth and innovation in support of both its existing portfolio of brands and new nutraceutical offerings moving forward.
"Scott and Sara have entrepreneurial drive and a passion for our products, making both of them enthusiastic and valuable additions to the Inergetics team," said Inergetics CEO Mike James. "Scott's insights and relationships have already produced valuable distribution agreements for our rapidly growing company, and we are very excited for his continued contributions. Scott's drive, along with Sara's innate understanding of how to connect with and engage a range of customers, will be essential in helping to bring Inergetics products to an even broader audience."
Inergetics Chief Marketing Officer Jim Kras added, "Both Scott and Sara will be assets to our company as we continue to expand our capabilities. Their combined expertise will bolster the company's standing as a world-class producer of nutraceuticals for consumers looking to maintain a healthy lifestyle and improve their quality of life in the most natural and safe manner possible."
Prior to joining Inergetics, Mr. Zitiello led both national and regional sales at multiple corporate and consumer health organizations including Designer Protein, LaCorium Health USA, Konsyl Pharmaceuticals and Insight Pharmaceuticals. He holds a Bachelor's degree from Arizona Western College.
Ms. Barth brings more than a decade worth of creative experience in television, print, social media, interactive advertising and product development to Inergetics. Previously, she worked at top-tier agencies including Saatchi & Saatchi, Hill Holliday, Kirshenbaum Bond Senecal + Partners and Havas, serving as a creative force on accounts such as Weight Watchers, AT&T, Sirius Radio, Ambien and Fancy Feast. Sara holds a B.F.A. from University of Delaware.
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About Inergetics, Inc.
Inergetics' portfolio of brands includes: Martha Stewart™ Essentials, a complete line of whole-food based supplements created specifically for women; Surgex® Sports Nutrition, the preferred nutritional supplement of Army Sports; Bikini Ready®, a leader in weight loss lifestyle solutions; SlimTrim™, the affordable, premium value diet brand; and OmEssentials®, a line of scientifically advanced nutritional supplements designed to further the health and wellness of yoga practitioners and active individuals. The company's strategic partnership with Terra Tech Corp. (OTCBB: TRTC) also continues to provide innovation by bringing quality of life and complementary medicinal solutions to the mainstream.
To learn more about Inergetics, visit www.inergetics.com, and the Inergetics brands' websites at: www.marthastewartessentials.com, www.surgexsports.com, www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net, www.bikinireadylifestyle.com, www.kahunasands.com, www.omessentials.com.
Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of Inergetics set forth herein and those preceded by or that include the words "believes," "expects," "given," "targets," "intends," "anticipates," "plans," "projects," "forecasts," or similar expressions, are "forward-looking statements." Although Inergetics' management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause Inergetics' future results to differ materially from those anticipated. Inergetics assumes no obligation to update any of the information contained or referenced in this press release.
SOURCE Inergetics, Inc.