Partnership Enables Smaller Websites, Developers Access to the Industry's Leading Geolocation Data

ATLANTA, Aug. 24 /PRNewswire/ -- Infochimps, the central repository for the world's data, is offering Digital Element's IP Intelligence technology through its Query API, allowing websites and developers to display more relevant and targeted content, and to improve user segmentation and analysis capabilities.

"Digital Element's NetAcuity database is the industry's most accurate geolocation solution, and we at Infochimps want to enable smaller businesses, developers, advertisers and marketers to take advantage of this data and its ability to increase the effectiveness and intelligence of our customers' online products," said Joseph Kelly, Chief Operating Officer, Infochimps.  

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element's IP Intelligence and geolocation technology allows online businesses to bring new reach, relevance and revenue to online endeavors, whether the goal is to create an instant connection with a first-time site visitor; to drive revenue for online marketing campaigns; or to ensure that content is in the right hands.

Through its Query API, Infochimps will offer Digital Element's worldwide city-level location, business, connection speed, proxy, and demographics data at api.infochimps.com, with pricing based on volume of API calls.  The data will live alongside the other 10,000+ datasets that make up the Infochimps.org collection.

"The idea of a site where users, researchers, and developers can find, share and access structured data they might otherwise be unable to obtain is an exciting one," said Rob Friedman, Executive Vice President, Digital Element.  "We are pleased to have Infochimps as a trusted partner and are excited to add our data to their catalog of assets."

For more information or to sign up for an account to access the data, visit http://api.infochimps.com/.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution with its exceedingly accurate geolocation capabilities is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way people experience the Internet.

Digital Element is a business unit of Digital Envoy, part of Dominion Enterprises, a leading media and information services company. For more information about Digital Element, visit http://www.digital-element.net.

About Infochimps

Infochimps is a site to find, sell, or share any dataset in the world.

Our goal is to enable anyone with an internet connection to easily find structured data on any topic. Simple searches often fail to lead interested parties to the data set they seek, or make it an unnecessarily cumbersome process. We hope to change that by being the central repository for the world's data.

For information, visit us at: www.infochimps.org.

SOURCE Digital Element

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RELATED LINKS
http://www.digital-element.net
http://www.infochimps.org