Infographic: McCann Erickson's Global Guide to Becoming Affluent
NEW YORK, Sept. 30, 2013 /PRNewswire/ -- What does it take to be affluent? Follow these steps and you'll be on your way. New data from McCann Truth Central's 'Truth About Affluence' study reveals the indicators of affluence are more subtle and harder than ever for brands and individuals to detect. In a surprise twist, the #1 top affluence indicator globally for both men and women was "poise and posture" followed by facial expression. But the old adage, "The shoes make the man" still holds true, especially in Paris, Sydney, New York, and London.
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SOURCE McCann Erickson