Informa Unveils New Business Intelligence Identity

18 Feb, 2016, 12:40 ET from Informa Business Intelligence

LONDON, February 18, 2016 /PRNewswire/ --

Informa's Business Intelligence division announced that its products and services are being re-branded and grouped to reflect its sector specialisms in Agribusiness Intelligence, Financial Intelligence, Maritime Intelligence, Pharma Intelligence, TMT Intelligence plus a destination site for the company's Professional Services clients operating across multiple sectors.

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"This focus will deliver an even better-connected offering that builds on the strength of our proprietary intelligence, data, analysis, insight and news offerings, delivered through our network of experts and specialists around the world," explains James Raffo, Marketing Director at Informa Business Intelligence.

"During the past year, we have spoken with our customers and listened carefully to what they need from us," adds Raffo.  "We know they want unique insights that come with deep sector knowledge allied with a comprehensive perspective. They need to trust its accuracy and authority, and for it to be forward looking. This intelligence, in its many forms, has to enable customers to make smart decisions and give them an advantage over competitors."

Informa's new intelligence hub websites showcase the specialism and comprehensive range products and services that meet and often exceed the company's customer expectations:

The organising and rebranding programme will be carried out through the course of this year and will cover more than 100 different product brands.

"The re-branding and integration of our products and services is just the start," says Raffo.  "Throughout 2016 and beyond, customers will see the benefits of significant investment in our products and services - so that they are even easier to use, even more effective and available more quickly, ensuring that our intelligence works to enable even better business decisions."

For further information, please visit the new Informa Business Intelligence website at: http://www.informa.com/divisions/business-intelligence/

SOURCE Informa Business Intelligence